To niche or not to niche? It’s a question I get asked a lot so I thought I’d interview Lynne Testoni, a leading content creator and copywriter. Lynne specialises in some of the most coveted topics – interior design, homewares, gardening, food, cookbooks and much more. She has carved out a niche writing career that enables her to write about what she wants, when she wants, and to work with the people she wants. If you’d like to learn how to successfully niche your copywriting business, become a subject matter authority and get paid what you’re worth, this is the episode for you.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

To niche or not to niche? It’s a question I get asked a lot so I thought I’d interview Lynne Testoni, a leading content creator and copywriter. Lynne specialises in some of the most coveted topics – interior design, homewares, gardening, food, cookbooks and much more. She has carved out a niche writing career that enables her to write about what she wants, when she wants, and to work with the people she wants. If you’d like to learn how to successfully niche your copywriting business, become a subject matter authority and get paid what you’re worth, this is the episode for you.
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-063/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at <a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

So you want to be a copywriter with Bernadette Schwerdt

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

So you want to be a copywriter

COPYWRITER 063: To niche or not to niche - the pros and cons of niching your copywriting business

If you’d like to launch your own podcast to promote your copywriting business, this is the podcast for you.

Lyndal Harris is one of Australia’s top podcasting consultants. She’s launched hundreds of podcasts for a huge range of businesses and she’s here today to share her knowledge about how copywriters and any other small business owner - can start, launch and market their podcast.

In this episode, you’ll learn:
How a podcast can build your business
What a podcast is and how it differs from other audio and video mediums
Why an audio podcast often trumps a video podcast
The best duration and publishing schedule for a podcast
How to invite high-profile guests onto your podcast (even if you don’t have any listeners)
How to build an audience for your podcast using email and social media
Why evergreen content of a few episodes can be as powerful as creating ongoing episodes
The technical elements of launching a podcast – hosting, editing, formats, platforms, software etc.
How to find the right statistics to measure the success of your podcast
How to find paid sponsors who can fund the production of your podcast

About Lyndal:

Lyndal Harris is a Podcast Consultant and is passionate about simplifying your podcasting journey and getting your message out to the world.

She is the founder and creative force behind Podcast VA, who have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit #1 in the charts! 

Lyndal and the team reduce the stress and make your podcasting journey simple by offering a variety of launch and management done-for-support services, online training, as well as coaching and audits.

She started supporting clients with podcasting in 2015 and niched her VA business back in 2016 and was the first Australian VA to provide podcast-only support.  

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

If you’d like to launch your own podcast to promote your copywriting business, this is the podcast for you.
Lyndal Harris is one of Australia’s top podcasting consultants. She’s launched hundreds of podcasts for a huge range of businesses and she’s here today to share her knowledge about how copywriters and any other small business owner - can start, launch and market their podcast.
In this episode, you’ll learn:
<ul>
<li aria-level="1">How a podcast can build your business</li>
<li aria-level="1">What a podcast is and how it differs from other audio and video mediums</li>
<li aria-level="1">Why an audio podcast often trumps a video podcast</li>
<li aria-level="1">The best duration and publishing schedule for a podcast</li>
<li aria-level="1">How to invite high-profile guests onto your podcast (even if you don’t have any listeners)</li>
<li aria-level="1">How to build an audience for your podcast using email and social media</li>
<li aria-level="1">Why evergreen content of a few episodes can be as powerful as creating ongoing episodes</li>
<li aria-level="1">The technical elements of launching a podcast – hosting, editing, formats, platforms, software etc.</li>
<li aria-level="1">How to find the right statistics to measure the success of your podcast</li>
<li aria-level="1">How to find paid sponsors who can fund the production of your podcast</li>
</ul>
About Lyndal:
Lyndal Harris is a Podcast Consultant and is passionate about simplifying your podcasting journey and getting your message out to the world.
She is the founder and creative force behind Podcast VA, who have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit #1 in the charts! 
Lyndal and the team reduce the stress and make your podcasting journey simple by offering a variety of launch and management done-for-support services, online training, as well as coaching and audits.
She started supporting clients with podcasting in 2015 and niched her VA business back in 2016 and was the first Australian VA to provide podcast-only support.  
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-072/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at <a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 072: How to use podcasts to build your business with Lyndal Harris

Would you like to land a copywriting job in an advertising agency working with blue chip clients? How about working in New York in the heart of advertising land? What about using your copywriting skills to write a bestselling novel?

If you like to learn how to do any of these, then you need to listen to Philip Taffs. He has worked as a Senior Writer and Creative Director in both Melbourne and Manhattan. He’s worked with major players like Menulog and Playstation and helped launch the Honda CR-V & Odyssey into Australia. 

He has taught copywriting at AWARD School, Strategic Communications at LaTrobe University, Public Relations at Deakin University, and Advertising, Media and Social at Swinburne, and his bestselling novel, Bubby, was recently re-released in the U.S. to great acclaim. 

You’ll hear how he did it all and some important lessons on how you can get your foot in the door to launch your copywriting career even if you don’t have any experience.

Here’s what else you’ll learn:
The connection between copywriting and novel writing
How to market a novel and find an agent
Advice for copywriters looking to write a novel
How he’d market his novel differently if he had the time over again
How he got his foot in the door of the advertising industry
How to connect with Creative Directors of leading advertising agencies, even if you don’t know them
How he launched the Honda CR-V into Australia; the highlights, the low-lights and everything in between
The importance of being ‘nice’ in business and why it will win you work
How he landed a job in New York
How to network and find the right people to speak to
What advertising life in NY was like and the differences in writing copy for the United States
How novice copywriters can get noticed and find work even if they don’t have any experience
What he thinks of AI and how it is being used in copy and branding
Insights/techniques/formulas/processes he teaches that resonate most with the students

About Philip:

Philip Taffs has worked as a Senior Writer and Creative Director in both Melbourne and Manhattan.  He still has a client out of London and handled recent projects for Menulog and Playstation.

Major brand experience includes Honda (helped launch the Honda CR-V & Odyssey into Australia), Esanda Finance (headed up the account at Publicis Mojo), Australia Post (Joint Creative Director), and Cabrini Health (Creative Director). 

As well as running his own creative consultancy, he has taught copywriting at RMIT and AWARD, Strategic Communications at LaTrobe University, Public Relations at Deakin University, and Advertising, Media and Social at Swinburne.

Philip’s novel, The Evil Inside, was published by Quercus London in 2014.  (Same publishers as Girl with the Dragon Tattoo.)  In February 2024, it was re-released in the U.S. under the new title, Bubby.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

Would you like to land a copywriting job in an advertising agency working with blue chip clients? How about working in New York in the heart of advertising land? What about using your copywriting skills to write a bestselling novel?
If you like to learn how to do any of these, then you need to listen to Philip Taffs. He has worked as a Senior Writer and Creative Director in both Melbourne and Manhattan. He’s worked with major players like Menulog and Playstation and helped launch the Honda CR-V &amp; Odyssey into Australia. 
He has taught copywriting at AWARD School, Strategic Communications at LaTrobe University, Public Relations at Deakin University, and Advertising, Media and Social at Swinburne, and his bestselling novel, Bubby, was recently re-released in the U.S. to great acclaim. 
You’ll hear how he did it all and some important lessons on how you can get your foot in the door to launch your copywriting career even if you don’t have any experience.
Here’s what else you’ll learn:
<ul>
<li aria-level="1">The connection between copywriting and novel writing</li>
<li aria-level="1">How to market a novel and find an agent</li>
<li aria-level="1">Advice for copywriters looking to write a novel</li>
<li aria-level="1">How he’d market his novel differently if he had the time over again</li>
<li aria-level="1">How he got his foot in the door of the advertising industry</li>
<li aria-level="1">How to connect with Creative Directors of leading advertising agencies, even if you don’t know them</li>
<li aria-level="1">How he launched the Honda CR-V into Australia; the highlights, the low-lights and everything in between</li>
<li aria-level="1">The importance of being ‘nice’ in business and why it will win you work</li>
<li aria-level="1">How he landed a job in New York</li>
<li aria-level="1">How to network and find the right people to speak to</li>
<li aria-level="1">What advertising life in NY was like and the differences in writing copy for the United States</li>
<li aria-level="1">How novice copywriters can get noticed and find work even if they don’t have any experience</li>
<li aria-level="1">What he thinks of AI and how it is being used in copy and branding</li>
<li aria-level="1">Insights/techniques/formulas/processes he teaches that resonate most with the students</li>
</ul>
About Philip:
Philip Taffs has worked as a Senior Writer and Creative Director in both Melbourne and Manhattan.  He still has a client out of London and handled recent projects for Menulog and Playstation.
Major brand experience includes Honda (helped launch the Honda CR-V &amp; Odyssey into Australia), Esanda Finance (headed up the account at Publicis Mojo), Australia Post (Joint Creative Director), and Cabrini Health (Creative Director). 
As well as running his own creative consultancy, he has taught copywriting at RMIT and AWARD, Strategic Communications at LaTrobe University, Public Relations at Deakin University, and Advertising, Media and Social at Swinburne.
Philip’s novel, The Evil Inside, was published by Quercus London in 2014.  (Same publishers as Girl with the Dragon Tattoo.)  In February 2024, it was re-released in the U.S. under the new title, Bubby.
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-071/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at <a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 071: How to land a job in a blue chip advertising agency with Philip Taffs

Greg Baker knows more than most about AI and where it's headed. As an AI futurist and lecturer in Computational Linguistics at Macquarie University, Greg educates students on the intricacies of Artificial Intelligence for Text and Vision, and blends his theoretical insights with practical applications. 

He helps the C-suite understand the future of labour, how to maximise AI productivity gains and how to gain a deep technical understanding of what is possible. He is a director at the Institute for Open Systems Technologies and has worked at Google and CSIRO and is a leading voice in how to understand the opportunities that AI offers us today and into the future.

If you’re looking to discover how AI is impacting copywriters and the writing industry, this is the episode you have been waiting for.   

You’ll learn how to:
Take advantage of the opportunities (and understand the threats) in the evolving landscape of AI
Explore new developments relevant to copywriters, including changes in platforms like Upwork
Understand, access and create your own Custom GPT to help clients create better copy
Monetise Custom GPTs for your own purposes
Examine niche applications of Custom GPTs and understand the relevance of large language models for copywriters
Compare the emerging competitors to ChatGPT and use the right ones for your needs
Get the most from models like Anthropic’s Claude Opus  
Use speech recognition programs to write your copy
Get a job as a copywriter or screenwriter for computer games (and get paid more than ever before)
Take advantage of the errors that ChatGPT makes when ‘hallucinating’ and turn that into a money-making opportunity (as a fact checker or sub editor)
Understand the role Chat plays in Search Engine Optimisation (and why Google is in danger of becoming irrelevant).
Create your own Chat Bot 
Assess how the ‘helpful, harmful or honest’ used my language models skews the results we get

About Greg:

Greg is a lecturer in computational linguistics at Macquarie University, an author of 7 books and an award-winning music composer. His client list is a who’s-who of top businesses, governments and not-for-profits in Australia and around the world. His is also famous for his work preserving and restoring endangered and extinct languages.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

Greg Baker knows more than most about AI and where it's headed. As an AI futurist and lecturer in Computational Linguistics at Macquarie University, Greg educates students on the intricacies of Artificial Intelligence for Text and Vision, and blends his theoretical insights with practical applications. 
He helps the C-suite understand the future of labour, how to maximise AI productivity gains and how to gain a deep technical understanding of what is possible. He is a director at the Institute for Open Systems Technologies and has worked at Google and CSIRO and is a leading voice in how to understand the opportunities that AI offers us today and into the future.
If you’re looking to discover how AI is impacting copywriters and the writing industry, this is the episode you have been waiting for.   
You’ll learn how to:
<ul>
<li aria-level="1">Take advantage of the opportunities (and understand the threats) in the evolving landscape of AI</li>
<li aria-level="1">Explore new developments relevant to copywriters, including changes in platforms like Upwork</li>
<li aria-level="1">Understand, access and create your own Custom GPT to help clients create better copy</li>
<li aria-level="1">Monetise Custom GPTs for your own purposes</li>
<li aria-level="1">Examine niche applications of Custom GPTs and understand the relevance of large language models for copywriters</li>
<li aria-level="1">Compare the emerging competitors to ChatGPT and use the right ones for your needs</li>
<li aria-level="1">Get the most from models like Anthropic’s Claude Opus  </li>
<li aria-level="1">Use speech recognition programs to write your copy</li>
<li aria-level="1">Get a job as a copywriter or screenwriter for computer games (and get paid more than ever before)</li>
<li aria-level="1">Take advantage of the errors that ChatGPT makes when ‘hallucinating’ and turn that into a money-making opportunity (as a fact checker or sub editor)</li>
<li aria-level="1">Understand the role Chat plays in Search Engine Optimisation (and why Google is in danger of becoming irrelevant).</li>
<li aria-level="1">Create your own Chat Bot </li>
<li aria-level="1">Assess how the ‘helpful, harmful or honest’ used my language models skews the results we get</li>
</ul>
About Greg:
Greg is a lecturer in computational linguistics at Macquarie University, an author of 7 books and an award-winning music composer. His client list is a who’s-who of top businesses, governments and not-for-profits in Australia and around the world. His is also famous for his work preserving and restoring endangered and extinct languages.
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-070/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at <a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 063: To niche or not to niche - the pros and cons of niching your copywriting business

So you want to be a copywriter with Bernadette Schwerdt

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