Discover how this successful entrepreneur created 36,000 social media posts in one year, why he did it and what he got from it.

Read the show notes

Join our community of copywriters at CopyClub.com.au.

Discover how this successful entrepreneur created 36,000 social media posts in one year, why he did it and what he got from it.
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-036/">Read the show notes</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

So you want to be a copywriter with Bernadette Schwerdt

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

So you want to be a copywriter

COPYWRITER 036: How to create an ‘industrial scale’ social media campaign

If you’ve ever thought about starting a podcast but wondered, “What would I even say?”, this episode is for you. Anthony Perl has spent 35 years mastering the art of communication. From building one of 2UE’s highest-rated midnight-to-dawn radio shows to founding Podcasts Done For You, Anthony now helps business owners turn their expertise into influence.

In this podcast, we unpack what most people get wrong about podcasting and how to use it strategically to promote your copywriting business, build authority, attract clients, and move from “best kept secret” to go-to expert. If you want to position yourself as the copywriter of choice, charge higher fees and work with higher quality clients, a podcast can do that heavy lifting for you.

We explore the difference between being a host and being an expert, why most business podcasts fail before episode 20, and how to use your podcast as a long-term brand-building asset (not a hobby that fizzles out). If you want to share your copywriting wisdom with the world, build a following, become the voice of authority in your sector, and build industry credibility that compounds over time, podcasting is one of the smartest strategic moves you can make.

It’s about becoming known before you’re needed – so when a business owner says, “We need a copywriter,” you are the first person they turn to.

What we cover:
Why most business podcasts fail (and how to avoid becoming part of the 75%).
The difference between being a podcast host and positioning yourself as the expert.
How podcasting builds authority for your copywriting business and pre-frames your value before you quote your fees.
How a podcast helps attract higher-paying clients who already understand your value and trust your expertise.
Turn your client success stories into podcasting content that promotes you and your service
How to extract your unique stories and insights (even if you think you don’t have any yet).
Why over-preparing questions can ruin a podcast conversation.
How to use a podcast to generate referrals without ‘selling’.
Smart ways to promote your podcast beyond just publishing it.
Using your podcast to deepen relationships with existing clients.
How podcasting creates speaking, partnership and unexpected growth opportunities.
Why fortnightly beats monthly and what episode length really works.
The long-term strategy behind becoming iconic in your niche.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

If you&rsquo;ve ever thought about starting a podcast but wondered, &ldquo;What would I even say?&rdquo;, this episode is for you. Anthony Perl has spent 35 years mastering the art of communication. From building one of 2UE&rsquo;s highest-rated midnight-to-dawn radio shows to founding Podcasts Done For You, Anthony now helps business owners turn their expertise into influence.
In this podcast, we unpack what most people get wrong about podcasting and how to use it strategically to promote your copywriting business, build authority, attract clients, and move from &ldquo;best kept secret&rdquo; to go-to expert. If you want to position yourself as the copywriter of choice, charge higher fees and work with higher quality clients, a podcast can do that heavy lifting for you.
We explore the difference between being a host and being an expert, why most business podcasts fail before episode 20, and how to use your podcast as a long-term brand-building asset (not a hobby that fizzles out). If you want to share your copywriting wisdom with the world, build a following, become the voice of authority in your sector, and build industry credibility that compounds over time, podcasting is one of the smartest strategic moves you can make.
It&rsquo;s about becoming known before you&rsquo;re needed &ndash; so when a business owner says, &ldquo;We need a copywriter,&rdquo; you are the first person they turn to.
What we cover:
<ul>
<li>Why most business podcasts fail (and how to avoid becoming part of the 75%).</li>
<li>The difference between being a podcast host and positioning yourself as the expert.</li>
<li>How podcasting builds authority for your copywriting business and pre-frames your value before you quote your fees.</li>
<li>How a podcast helps attract higher-paying clients who already understand your value and trust your expertise.</li>
<li>Turn your client success stories into podcasting content that promotes you and your service</li>
<li>How to extract your unique stories and insights (even if you think you don&rsquo;t have any yet).</li>
<li>Why over-preparing questions can ruin a podcast conversation.</li>
<li>How to use a podcast to generate referrals without &lsquo;selling&rsquo;.</li>
<li>Smart ways to promote your podcast beyond just publishing it.</li>
<li>Using your podcast to deepen relationships with existing clients.</li>
<li>How podcasting creates speaking, partnership and unexpected growth opportunities.</li>
<li>Why fortnightly beats monthly and what episode length really works.</li>
<li>The long-term strategy behind becoming iconic in your niche.</li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-102/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 102: How to use podcasts to become the go-to expert with Anthony Perl

Janine Allis isn’t a copywriter, but if you run a copywriting business, or any kind of business, this conversation will resonate.

In this episode, Janine talks candidly about what underpins long-term entrepreneurial success: doing the right thing by the business, keeping out the wrong people, learning the hard things you don’t want to do, building a culture and asking the questions others are too afraid to ask.

This conversation digs into the realities most founders don’t talk about:
the loneliness of leadership 
separating friendship from business
making tough calls when you’ve hired the wrong person
raising your public profile
being taken advantage of and turning adversity into advantage
why not everyone is cut out to run their own business   
why the person you marry will be the most important partner you’ll ever have
how to move past ‘feelings’, and focus on responsibility
the benefits of having a high profile and how to build a personal brand.

For copywriters and content creators building a new business or growing an established business, this episode is for you.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

Janine Allis isn&rsquo;t a copywriter, but if you run a copywriting business, or any kind of business, this conversation will resonate.
In this episode, Janine talks candidly about what underpins long-term entrepreneurial success: doing the right thing by the business, keeping out the wrong people, learning the hard things you don&rsquo;t want to do, building a culture and asking the questions others are too afraid to ask.
This conversation digs into the realities most founders don&rsquo;t talk about:
<ul>
<li aria-level="1">the loneliness of leadership&nbsp;</li>
<li aria-level="1">separating friendship from business</li>
<li aria-level="1">making tough calls when you&rsquo;ve hired the wrong person</li>
<li aria-level="1">raising your public profile</li>
<li aria-level="1">being taken advantage of and turning adversity into advantage</li>
<li aria-level="1">why not everyone is cut out to run their own business&nbsp;&nbsp;&nbsp;</li>
<li aria-level="1">why the person you marry will be the most important partner you&rsquo;ll ever have</li>
<li aria-level="1">how to move past &lsquo;feelings&rsquo;, and focus on responsibility</li>
<li aria-level="1">the benefits of having a high profile and how to build a personal brand.</li>
</ul>
For copywriters and content creators building a new business or growing an established business, this episode is for you.
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-101/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 101: How a single mum became a media and entrepreneurial superstar with Boost Juice founder, Janine Allis.

Justin Kabbani is an AI strategist, educator, former agency leader and one of the smartest voices in Australia when it comes to making AI useful.

In this conversation, we dive into the real-world side of AI: the failures, the breakthroughs and the new techniques to make using it so much simpler.

We explore how to use AI to write better content, get found on ChatGPT, create better prompts and build agent-based systems that automate the jobs you don’t want to do.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

Justin Kabbani is an AI strategist, educator, former agency leader and one of the smartest voices in Australia when it comes to making AI useful.
In this conversation, we dive into the real-world side of AI: the failures, the breakthroughs and the new techniques to make using it so much simpler.
We explore how to use AI to write better content, get found on ChatGPT, create better prompts and build agent-based systems that automate the jobs you don&rsquo;t want to do.
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-100/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 036: How to create an ‘industrial scale’ social media campaign

In 1 playlist(s)

So you want to be a copywriter

Social links

Follow podcast

Recent clips