Instagram is a powerful tool to add to your self-promotion strategy, and in this episode  you’ll learn exactly how to use Instagram to be your authentic self and find new clients.

Emily Osmond is an Instagram expert. She is the founder of the Modern Marketing Collective program and is skilled at helping small businesses use Instagram to build their following.

In this episode we talk about how to:
use Instagram to gain new clients
use a four-step process for creating great Instagram content
create an authentic brand on Instagram
understand the best types of content that builds your Instagram following
use Instagram to get people to know, like and trust you
build credibility and create value
find the balance between sharing and selling
showcase your values and beliefs to instil trust
feature testimonials and case studies in a respectful way
write your Insta bio that positions you as a person of trust
use your bio to build your email following  
use the feed, the reel, and Instag ‘live’ to generate leads

Read the show notes

Join our community of copywriters at CopyClub.com.au.

Instagram is a powerful tool to add to your self-promotion strategy, and in this episode&nbsp; you&rsquo;ll learn exactly how to use Instagram to be your authentic self and find new clients.
Emily Osmond is an Instagram expert. She is the founder of the Modern Marketing Collective program and is skilled at helping small businesses use Instagram to build their following.
In this episode we talk about how to:
<ul>
<li aria-level="1">use Instagram to gain new clients</li>
<li aria-level="1">use a four-step process for creating great Instagram content</li>
<li aria-level="1">create an authentic brand on Instagram</li>
<li aria-level="1">understand the best types of content that builds your Instagram following</li>
<li aria-level="1">use Instagram to get people to know, like and trust you</li>
<li aria-level="1">build credibility and create value</li>
<li aria-level="1">find the balance between sharing and selling</li>
<li aria-level="1">showcase your values and beliefs to instil trust</li>
<li aria-level="1">feature testimonials and case studies in a respectful way</li>
<li aria-level="1">write your Insta bio that positions you as a person of trust</li>
<li aria-level="1">use your bio to build your email following&nbsp;&nbsp;</li>
<li aria-level="1">use the feed, the reel, and Instag &lsquo;live&rsquo; to generate leads</li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-022/">Read the show notes</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

So you want to be a copywriter with Bernadette Schwerdt

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

So you want to be a copywriter

COPYWRITER 022: How to use Instagram to promote your copywriting business

Greg Baker knows more than most about AI and where it's headed. As an AI futurist and lecturer in Computational Linguistics at Macquarie University, Greg educates students on the intricacies of Artificial Intelligence for Text and Vision, and blends his theoretical insights with practical applications. 

He helps the C-suite understand the future of labour, how to maximise AI productivity gains and how to gain a deep technical understanding of what is possible. He is a director at the Institute for Open Systems Technologies and has worked at Google and CSIRO and is a leading voice in how to understand the opportunities that AI offers us today and into the future.

If you’re looking to discover how AI is impacting copywriters and the writing industry, this is the episode you have been waiting for.   

You’ll learn how to:
Take advantage of the opportunities (and understand the threats) in the evolving landscape of AI
Explore new developments relevant to copywriters, including changes in platforms like Upwork
Understand, access and create your own Custom GPT to help clients create better copy
Monetise Custom GPTs for your own purposes
Examine niche applications of Custom GPTs and understand the relevance of large language models for copywriters
Compare the emerging competitors to ChatGPT and use the right ones for your needs
Get the most from models like Anthropic’s Claude Opus  
Use speech recognition programs to write your copy
Get a job as a copywriter or screenwriter for computer games (and get paid more than ever before)
Take advantage of the errors that ChatGPT makes when ‘hallucinating’ and turn that into a money-making opportunity (as a fact checker or sub editor)
Understand the role Chat plays in Search Engine Optimisation (and why Google is in danger of becoming irrelevant).
Create your own Chat Bot 
Assess how the ‘helpful, harmful or honest’ used my language models skews the results we get

About Greg:

Greg is a lecturer in computational linguistics at Macquarie University, an author of 7 books and an award-winning music composer. His client list is a who’s-who of top businesses, governments and not-for-profits in Australia and around the world. His is also famous for his work preserving and restoring endangered and extinct languages.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

Greg Baker knows more than most about AI and where it's headed. As an AI futurist and lecturer in Computational Linguistics at Macquarie University, Greg educates students on the intricacies of Artificial Intelligence for Text and Vision, and blends his theoretical insights with practical applications. 
He helps the C-suite understand the future of labour, how to maximise AI productivity gains and how to gain a deep technical understanding of what is possible. He is a director at the Institute for Open Systems Technologies and has worked at Google and CSIRO and is a leading voice in how to understand the opportunities that AI offers us today and into the future.
If you’re looking to discover how AI is impacting copywriters and the writing industry, this is the episode you have been waiting for.   
You’ll learn how to:
<ul>
<li aria-level="1">Take advantage of the opportunities (and understand the threats) in the evolving landscape of AI</li>
<li aria-level="1">Explore new developments relevant to copywriters, including changes in platforms like Upwork</li>
<li aria-level="1">Understand, access and create your own Custom GPT to help clients create better copy</li>
<li aria-level="1">Monetise Custom GPTs for your own purposes</li>
<li aria-level="1">Examine niche applications of Custom GPTs and understand the relevance of large language models for copywriters</li>
<li aria-level="1">Compare the emerging competitors to ChatGPT and use the right ones for your needs</li>
<li aria-level="1">Get the most from models like Anthropic’s Claude Opus  </li>
<li aria-level="1">Use speech recognition programs to write your copy</li>
<li aria-level="1">Get a job as a copywriter or screenwriter for computer games (and get paid more than ever before)</li>
<li aria-level="1">Take advantage of the errors that ChatGPT makes when ‘hallucinating’ and turn that into a money-making opportunity (as a fact checker or sub editor)</li>
<li aria-level="1">Understand the role Chat plays in Search Engine Optimisation (and why Google is in danger of becoming irrelevant).</li>
<li aria-level="1">Create your own Chat Bot </li>
<li aria-level="1">Assess how the ‘helpful, harmful or honest’ used my language models skews the results we get</li>
</ul>
About Greg:
Greg is a lecturer in computational linguistics at Macquarie University, an author of 7 books and an award-winning music composer. His client list is a who’s-who of top businesses, governments and not-for-profits in Australia and around the world. His is also famous for his work preserving and restoring endangered and extinct languages.
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-070/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at <a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 070: Discover the top AI tools all copywriters need to know about

Would you like to add copy editing, project editing and proofing to your suite of services?

If so, then this is the episode for you.

Matt Davies is a leading copy editor. He specialises in the health care and government sectors and has created a thriving business that lets him work on his terms so that he has the time and space to pursue his true passion – writing novels. He’s already written three and he is just going from strength to strength.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

Would you like to add copy editing, project editing and proofing to your suite of services?
If so, then this is the episode for you.
Matt Davies is a leading copy editor. He specialises in the health care and government sectors and has created a thriving business that lets him work on his terms so that he has the time and space to pursue his true passion – writing novels. He’s already written three and he is just going from strength to strength.
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-069/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at <a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 069: How to add copyediting and proofreading to your suite of services

Have you ever considered adding ghostwriting of business memoirs to your suite of services?

In today's episode, we explore the riveting tale behind the meteoric rise of Swisse Wellness, as recounted in the new book, "How to Build a Billion-Dollar Business" by Radek Sali, the visionary entrepreneur and former Swisse CEO. I happened to be his co-author on this project so I thought it’d be interesting to have a chat with Radek about the ghost-writing process and to share some hints and tips on how you too can add ghostwriting to your suite of services.

The book details how Radek and his team turned a company that had $15 million in revenue and 30 employees, into a colossal $2.1 billion empire with over 1000 employees. He openly shares the highs and lows of his incredible journey, from teetering on personal bankruptcy, to engaging the world’s top celebrities as ambassadors. The book also covers how he steered Swisse from the brink of collapse and spearheaded the sale of Swisse to the Hong Kong based Biostime, which became one of Australia’s largest ever private business transactions.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

Have you ever considered adding ghostwriting of business memoirs to your suite of services?
In today's episode, we explore the riveting tale behind the meteoric rise of Swisse Wellness, as recounted in the new book, "How to Build a Billion-Dollar Business" by Radek Sali, the visionary entrepreneur and former Swisse CEO. I happened to be his co-author on this project so I thought it’d be interesting to have a chat with Radek about the ghost-writing process and to share some hints and tips on how you too can add ghostwriting to your suite of services.
The book details how Radek and his team turned a company that had $15 million in revenue and 30 employees, into a colossal $2.1 billion empire with over 1000 employees. He openly shares the highs and lows of his incredible journey, from teetering on personal bankruptcy, to engaging the world’s top celebrities as ambassadors. The book also covers how he steered Swisse from the brink of collapse and spearheaded the sale of Swisse to the Hong Kong based Biostime, which became one of Australia’s largest ever private business transactions.
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-068/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at <a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 022: How to use Instagram to promote your copywriting business

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