Instagram is a powerful tool to add to your self-promotion strategy, and in this episode  you’ll learn exactly how to use Instagram to be your authentic self and find new clients.

Emily Osmond is an Instagram expert. She is the founder of the Modern Marketing Collective program and is skilled at helping small businesses use Instagram to build their following.

In this episode we talk about how to:
use Instagram to gain new clients
use a four-step process for creating great Instagram content
create an authentic brand on Instagram
understand the best types of content that builds your Instagram following
use Instagram to get people to know, like and trust you
build credibility and create value
find the balance between sharing and selling
showcase your values and beliefs to instil trust
feature testimonials and case studies in a respectful way
write your Insta bio that positions you as a person of trust
use your bio to build your email following  
use the feed, the reel, and Instag ‘live’ to generate leads

Read the show notes

Join our community of copywriters at CopyClub.com.au.

Instagram is a powerful tool to add to your self-promotion strategy, and in this episode&nbsp; you&rsquo;ll learn exactly how to use Instagram to be your authentic self and find new clients.
Emily Osmond is an Instagram expert. She is the founder of the Modern Marketing Collective program and is skilled at helping small businesses use Instagram to build their following.
In this episode we talk about how to:
<ul>
<li aria-level="1">use Instagram to gain new clients</li>
<li aria-level="1">use a four-step process for creating great Instagram content</li>
<li aria-level="1">create an authentic brand on Instagram</li>
<li aria-level="1">understand the best types of content that builds your Instagram following</li>
<li aria-level="1">use Instagram to get people to know, like and trust you</li>
<li aria-level="1">build credibility and create value</li>
<li aria-level="1">find the balance between sharing and selling</li>
<li aria-level="1">showcase your values and beliefs to instil trust</li>
<li aria-level="1">feature testimonials and case studies in a respectful way</li>
<li aria-level="1">write your Insta bio that positions you as a person of trust</li>
<li aria-level="1">use your bio to build your email following&nbsp;&nbsp;</li>
<li aria-level="1">use the feed, the reel, and Instag &lsquo;live&rsquo; to generate leads</li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-022/">Read the show notes</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

So you want to be a copywriter with Bernadette Schwerdt

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

So you want to be a copywriter

COPYWRITER 022: How to use Instagram to promote your copywriting business

What if success isn’t about scaling up… but about scaling back?

In this episode, Sara Howard shares the real story behind closing her writing agency of 18 years and returning to solo work, on purpose. We discuss what’s happening in the industry right now, why there’s more copywriting work than ever before, why this is the year of the freelancer, and how writers can stay relevant (and in demand) in an AI-dominant world. Sara also reveals her lead generation hack that any copywriter, be it a novice or an old timer, can use to source new clients.

What we cover in this episode:
Why Sara chose to close a successful agency and go back to solo work.
The rise of freelancers and why big agency models are struggling right now.
What “slow, intentional growth” actually looks like in practice.
The biggest mistake freelancers make with lead generation (and how to fix it).
A simple 3-part system to create consistent leads and cash flow.
Why referrals alone are risky and what to do instead.
The most underrated way to win high-value clients (hint: it’s offline).
How one conversation at an event turned into $1M+ in business.
What to post on LinkedIn to stay visible without burning out.
How to follow up with clients in a way that feels natural, not pushy.
Where AI is actually impacting writing (and where it’s not).
Why storytelling is becoming the most valuable skill in business.
How writers can shift from “content creators” to strategic partners.
Smart ways to use AI without losing your voice.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

What if success isn&rsquo;t about scaling up&hellip; but about scaling back?
In this episode, Sara Howard shares the real story behind closing her writing agency of 18 years and returning to solo work, on purpose. We discuss what&rsquo;s happening in the industry right now, why there&rsquo;s more copywriting work than ever before, why this is the year of the freelancer, and how writers can stay relevant (and in demand) in an AI-dominant world. Sara also reveals her lead generation hack that any copywriter, be it a novice or an old timer, can use to source new clients.
What we cover in this episode:
<ul>
<li aria-level="1">Why Sara chose to close a successful agency and go back to solo work.</li>
<li aria-level="1">The rise of freelancers and why big agency models are struggling right now.</li>
<li aria-level="1">What &ldquo;slow, intentional growth&rdquo; actually looks like in practice.</li>
<li aria-level="1">The biggest mistake freelancers make with lead generation (and how to fix it).</li>
<li aria-level="1">A simple 3-part system to create consistent leads and cash flow.</li>
<li aria-level="1">Why referrals alone are risky and what to do instead.</li>
<li aria-level="1">The most underrated way to win high-value clients (hint: it&rsquo;s offline).</li>
<li aria-level="1">How one conversation at an event turned into $1M+ in business.</li>
<li aria-level="1">What to post on LinkedIn to stay visible without burning out.</li>
<li aria-level="1">How to follow up with clients in a way that feels natural, not pushy.</li>
<li aria-level="1">Where AI is actually impacting writing (and where it&rsquo;s not).</li>
<li aria-level="1">Why storytelling is becoming the most valuable skill in business.</li>
<li aria-level="1">How writers can shift from &ldquo;content creators&rdquo; to strategic partners.</li>
<li aria-level="1">Smart ways to use AI without losing your voice.</li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-103/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 103: Why smart freelancers are scaling back to earn more (and stay in demand) with Sara Howard

If you’ve ever thought about starting a podcast but wondered, “What would I even say?”, this episode is for you. Anthony Perl has spent 35 years mastering the art of communication. From building one of 2UE’s highest-rated midnight-to-dawn radio shows to founding Podcasts Done For You, Anthony now helps business owners turn their expertise into influence.

In this podcast, we unpack what most people get wrong about podcasting and how to use it strategically to promote your copywriting business, build authority, attract clients, and move from “best kept secret” to go-to expert. If you want to position yourself as the copywriter of choice, charge higher fees and work with higher quality clients, a podcast can do that heavy lifting for you.

We explore the difference between being a host and being an expert, why most business podcasts fail before episode 20, and how to use your podcast as a long-term brand-building asset (not a hobby that fizzles out). If you want to share your copywriting wisdom with the world, build a following, become the voice of authority in your sector, and build industry credibility that compounds over time, podcasting is one of the smartest strategic moves you can make.

It’s about becoming known before you’re needed – so when a business owner says, “We need a copywriter,” you are the first person they turn to.

What we cover:
Why most business podcasts fail (and how to avoid becoming part of the 75%).
The difference between being a podcast host and positioning yourself as the expert.
How podcasting builds authority for your copywriting business and pre-frames your value before you quote your fees.
How a podcast helps attract higher-paying clients who already understand your value and trust your expertise.
Turn your client success stories into podcasting content that promotes you and your service
How to extract your unique stories and insights (even if you think you don’t have any yet).
Why over-preparing questions can ruin a podcast conversation.
How to use a podcast to generate referrals without ‘selling’.
Smart ways to promote your podcast beyond just publishing it.
Using your podcast to deepen relationships with existing clients.
How podcasting creates speaking, partnership and unexpected growth opportunities.
Why fortnightly beats monthly and what episode length really works.
The long-term strategy behind becoming iconic in your niche.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

If you&rsquo;ve ever thought about starting a podcast but wondered, &ldquo;What would I even say?&rdquo;, this episode is for you. Anthony Perl has spent 35 years mastering the art of communication. From building one of 2UE&rsquo;s highest-rated midnight-to-dawn radio shows to founding Podcasts Done For You, Anthony now helps business owners turn their expertise into influence.
In this podcast, we unpack what most people get wrong about podcasting and how to use it strategically to promote your copywriting business, build authority, attract clients, and move from &ldquo;best kept secret&rdquo; to go-to expert. If you want to position yourself as the copywriter of choice, charge higher fees and work with higher quality clients, a podcast can do that heavy lifting for you.
We explore the difference between being a host and being an expert, why most business podcasts fail before episode 20, and how to use your podcast as a long-term brand-building asset (not a hobby that fizzles out). If you want to share your copywriting wisdom with the world, build a following, become the voice of authority in your sector, and build industry credibility that compounds over time, podcasting is one of the smartest strategic moves you can make.
It&rsquo;s about becoming known before you&rsquo;re needed &ndash; so when a business owner says, &ldquo;We need a copywriter,&rdquo; you are the first person they turn to.
What we cover:
<ul>
<li>Why most business podcasts fail (and how to avoid becoming part of the 75%).</li>
<li>The difference between being a podcast host and positioning yourself as the expert.</li>
<li>How podcasting builds authority for your copywriting business and pre-frames your value before you quote your fees.</li>
<li>How a podcast helps attract higher-paying clients who already understand your value and trust your expertise.</li>
<li>Turn your client success stories into podcasting content that promotes you and your service</li>
<li>How to extract your unique stories and insights (even if you think you don&rsquo;t have any yet).</li>
<li>Why over-preparing questions can ruin a podcast conversation.</li>
<li>How to use a podcast to generate referrals without &lsquo;selling&rsquo;.</li>
<li>Smart ways to promote your podcast beyond just publishing it.</li>
<li>Using your podcast to deepen relationships with existing clients.</li>
<li>How podcasting creates speaking, partnership and unexpected growth opportunities.</li>
<li>Why fortnightly beats monthly and what episode length really works.</li>
<li>The long-term strategy behind becoming iconic in your niche.</li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-102/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 102: How to use podcasts to become the go-to expert with Anthony Perl

Janine Allis isn’t a copywriter, but if you run a copywriting business, or any kind of business, this conversation will resonate.

In this episode, Janine talks candidly about what underpins long-term entrepreneurial success: doing the right thing by the business, keeping out the wrong people, learning the hard things you don’t want to do, building a culture and asking the questions others are too afraid to ask.

This conversation digs into the realities most founders don’t talk about:
the loneliness of leadership 
separating friendship from business
making tough calls when you’ve hired the wrong person
raising your public profile
being taken advantage of and turning adversity into advantage
why not everyone is cut out to run their own business   
why the person you marry will be the most important partner you’ll ever have
how to move past ‘feelings’, and focus on responsibility
the benefits of having a high profile and how to build a personal brand.

For copywriters and content creators building a new business or growing an established business, this episode is for you.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

Janine Allis isn&rsquo;t a copywriter, but if you run a copywriting business, or any kind of business, this conversation will resonate.
In this episode, Janine talks candidly about what underpins long-term entrepreneurial success: doing the right thing by the business, keeping out the wrong people, learning the hard things you don&rsquo;t want to do, building a culture and asking the questions others are too afraid to ask.
This conversation digs into the realities most founders don&rsquo;t talk about:
<ul>
<li aria-level="1">the loneliness of leadership&nbsp;</li>
<li aria-level="1">separating friendship from business</li>
<li aria-level="1">making tough calls when you&rsquo;ve hired the wrong person</li>
<li aria-level="1">raising your public profile</li>
<li aria-level="1">being taken advantage of and turning adversity into advantage</li>
<li aria-level="1">why not everyone is cut out to run their own business&nbsp;&nbsp;&nbsp;</li>
<li aria-level="1">why the person you marry will be the most important partner you&rsquo;ll ever have</li>
<li aria-level="1">how to move past &lsquo;feelings&rsquo;, and focus on responsibility</li>
<li aria-level="1">the benefits of having a high profile and how to build a personal brand.</li>
</ul>
For copywriters and content creators building a new business or growing an established business, this episode is for you.
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-101/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 022: How to use Instagram to promote your copywriting business

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