In Episode 215 of the Small Business Talk podcast, Cathy Smith discusses the challenges faced by professionals transitioning into coaching roles. The episode, titled "Who Do You Need to Be?", delves into the complexities of identity and the struggle some face when letting go of their previous professional titles. Cathy emphasizes that becoming a coach is not just about mastering the skills but also reshaping one's identity and self-belief. She encourages embracing personal experiences and histories as unique value propositions in a crowded coaching market. The episode underscores the power of vulnerability, storytelling, and authenticity in building trust with clients. Cathy advises against trying to fit a mould and stresses the importance of carving out one's authentic path in the coaching world.

Listen to Episode 215 of Small Business Talk with Cathy Smith brought you by CATCO Enterprises.