You keep telling yourself it is not ready yet.

The offer needs one more tweak. The website needs another change. The post needs a better graphic.

Yet what if all that preparation is the very thing keeping clients away?

In this episode of Small Business Talk for Coaches, Cathy Smith shares the surprising result of a pottery class experiment and explores the point where preparation quietly becomes procrastination. She also reveals how coaches can appear busy and visible on social media while still avoiding the conversations that build a business.

If you have an idea, offer or message sitting on your computer waiting to be perfect, this episode is for you.