People want to do business with people. In recent years, marketing has become very automated, with everyone wanting their marketing to be easy, with as little contact as possible. The result, a huge disconnect for customers. It’s crucial to remember, we do business with people and there must be a personal connection. There's a relationship between two people, a seller and a buyer, or a person providing a solution to a problem that another person has. Automation and technology should be there to make it easier to have more human-to-human interactions as opposed to replacing them. ​

Listen to Small Business Talk Episode 45 for the full episode and all Jurgen Strauss's marketing tips