In episode 218 of Small Business Talk, Cathy Smith chats with Bill Nikolouzakis, a seasoned entrepreneur and founder of Levels Growth Consultants. They delve into the crucial topic of enhancing customer experience for repeat and referral business. Bill shares his rich entrepreneurial journey, including his venture into consultancy to bring corporate-level strategies to small businesses.

Key discussion points include understanding and exceeding customer expectations, transforming clients into active promoters, and the importance of viewing service delivery through the customers' eyes. Bill also touches on the concept of service quality exceeding expectations, using real-life examples from his career to illustrate how this approach leads to sustainable business growth.

The conversation offers practical advice for small business owners on improving customer service, handling feedback, and the art of communication. It wraps up with a quick-fire round where Bill imparts valuable business wisdom, including his favourite book and the best advice he's received.

This episode is a treasure trove for anyone looking to enhance their customer experience and drive business growth through satisfaction and referrals.

Listen to episode 218 of Small Business Talk with Cathy Smith, brought to you by CATCO Enterprises for all the details.