Coaches can't make money, is what I am told over and over. In episode 227 of Small Business Talk for Coaches with Cathy Smith, we explore a common quandary among coaches: 'Why can't I make money?' The episode tackles this issue head-on, drawing inspiration from successful figures in the coaching world like Tony Robbins, Brendon Burchard, Rachel Hollis, and Brooke Castillo. These coaches have achieved remarkable financial success, proving that there is significant earning potential in the coaching profession.

The episode underscores the importance of personal branding and diverse income sources. These successful coaches are known by their names, reflecting their powerful personal brands. They diversify their income through various channels such as books, courses, and corporate coaching.

For those new to coaching, the episode stresses the need for patience and ongoing learning. Building a successful coaching career is often a long-term endeavour that requires dedication and the continual development of skills. The episode advises new coaches to avoid a scarcity mindset by having alternative income sources initially, to prevent the kind of desperation that can negatively impact sales.

Another key point is the importance of connecting authentically with your audience. The episode suggests using platforms like podcasts and YouTube to forge genuine connections with clients who align with your coaching style.

Clarity in messaging and focusing on a specific audience are also highlighted as crucial strategies. The episode wraps up with a recommendation to check out the Coaches Marketing Roadmap, a step-by-step guide to developing a thriving coaching business. This episode is an invaluable resource for coaches seeking insights into making money in the coaching field.

Go to Small Business Talk For Coaches episode 227 for all the show notes and links.

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Coaches, are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program.

Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.

Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.