Linda MacCracken and Jenee Bader share lots of examples of consumer-centered innovation from the health system point of view and discuss why we have to focus on the immediate future rather than look too far down the road. 

All that, plus the Flava of the Week about GNC Health launching new virtual care services. How can retail health memberships meet consumers’ needs, and can they challenge traditional sick care to find more value in wellness and nutrition? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#297)