David Kamenir, Vice President of US Enterprise Strategy for Novo Nordisk, reflects on lessons in leadership, strategy, and the accelerated pace of change in healthcare and life sciences, and he shares how he has learned to understand and even predict consumerization trends during more than two decades as a Pharma leader. 

All that, plus the Flava of the Week about employee wellness trends. What does WellHub’s latest report tell us from millions of wellbeing data points, and where do employee wellness and digital fitness collide? 

SPOTLIGHT: SHED 

Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives. 

Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY

This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#422) 

David Kamenir, Vice President of US Enterprise Strategy for Novo Nordisk, reflects on lessons in leadership, strategy, and the accelerated pace of change in healthcare and life sciences, and he shares how he has learned to understand and even predict consumerization trends during more than two decades as a Pharma leader.&nbsp;
All that, plus the Flava of the Week about employee wellness trends. What does WellHub&rsquo;s latest report tell us from millions of wellbeing data points, and where do employee wellness and digital fitness collide?&nbsp;
SPOTLIGHT: SHED&nbsp;
Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.&nbsp;
Start your wellness journey today:&nbsp;<a href="https://www.tryshed.com/?utm_source=referral&amp;utm_medium=podcast&amp;utm_campaign=healthcare_rap">www.tryshed.com/?utm_source=referral&amp;utm_medium=podcast&amp;utm_campaign=healthcare_rap</a>
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#422)&nbsp;

Healthcare Rap is the leading podcast about consumer-centered care, a.k.a. how the frontiers of digital, retail, and traditional care can work together to make healthcare easier for everyday people. It ranks in the top 5% of all podcasts globally, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 380 episodes and 6 years on the air. 

Join provocative thinkers Jared Johnson and Zain Ismail as they profile disruptors and trends that are impacting the consumer experience of healthcare. 

The podcast reached new heights in 2024: 
380+ episodes 
250k downloads 
2024 Top Healthcare Podcasts (Bright Inventions) 
#2 on 30 Best Healthcare Innovation Podcasts (Feedspot) 
16 Healthcare Podcasts You Shouldn’t Miss (b2Cast) 
Multiple episodes on Healthcare Now Radio's Top 10 Episodes of the Year 

Topics for 2025: 
Connected fitness 
GLP-1's / weight loss 
Food as medicine / nutrition 
Sleep management 
Mental and behavioral health 
Preventive health and wellness 
Nontraditional care models - direct primary care, retail care, health at home, digital health, functional health, concierge medicine, etc. 
How those nontraditional care models can work together with traditional health systems 
Consumer-facing digital health 
All other consumer-facing aspects of healthcare  

Topics that we don't cover: 
Clinical leadership 
Cybersecurity 
Health information management 
Interoperability 
Revenue cycle 

Healthcare Rap is the leading podcast about consumer-centered care, a.k.a. how the frontiers of digital, retail, and traditional care can work together to make healthcare easier for everyday people.&nbsp;<a href="https://www.listennotes.com/podcasts/healthcare-rap-jared-johnson-zain-ismail-dAvhm_j30sN/">It ranks in the top 5% of all podcasts globally</a>, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 380 episodes and 6 years on the air.&nbsp;
Join provocative thinkers <a href="http://twitter.com/jaredpiano">Jared Johnson</a> and <a href="https://zainismail.com/">Zain Ismail</a> as they profile disruptors and trends that are impacting the consumer experience of healthcare.&nbsp;
The podcast reached new heights in 2024:&nbsp;
<ul>
<li>380+ episodes&nbsp;</li>
<li>250k downloads&nbsp;</li>
<li>2024 Top Healthcare Podcasts (Bright Inventions)&nbsp;</li>
<li>#2 on 30 Best Healthcare Innovation Podcasts (Feedspot)&nbsp;</li>
<li>16 Healthcare Podcasts You Shouldn&rsquo;t Miss (b2Cast)&nbsp;</li>
<li>Multiple episodes on Healthcare Now Radio's Top 10 Episodes of the Year&nbsp;</li>
</ul>
Topics for 2025:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Sleep management&nbsp;</li>
<li>Mental and behavioral health&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional health, concierge medicine, etc.&nbsp;</li>
<li>How those nontraditional care models can work together with traditional health systems&nbsp;</li>
<li>Consumer-facing digital health&nbsp;</li>
<li>All other consumer-facing aspects of healthcare&nbsp;&nbsp;</li>
</ul>
Topics that we don't cover:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

The leading podcast about consumer-centered healthcare

Healthcare Rap

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 

Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like Healthcare Rap, intriguing perspectives like Healthcare Transformers, and fresh voices including Erica Olenski Johansen, Shiva Mirhosseini, and more. One subscription. All the podcasts you need. All for free. 

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 
Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like <a href="https://shiftforwardhealth.com/show/healthcare-rap/">Healthcare Rap</a>, intriguing perspectives like <a href="https://shiftforwardhealth.com/show/healthcare-transformers/">Healthcare Transformers</a>, and fresh voices including <a href="https://shiftforwardhealth.com/show/trauma-informed-life/">Erica Olenski Johansen</a>, <a href="https://shiftforwardhealth.com/show/paving-the-path/">Shiva Mirhosseini</a>, and more. One subscription. All the podcasts you need. All for free.

Leadership Reflections on the Healthcare System (#422) 

In the 2nd of a 3-part bonus series, Jared shares his top 5 insights for B2B2C digital health companies to understand their role in making healthcare consumer-centered. 

The role of digital health companies: 
Understand consumers more deeply than anyone else. 
Create a product or service so good that consumers demand it. 
Educate consumers so they see you as a solution. 
Educate health systems / employers / health plans so they understand your value. 
Use your brand “for good” (obligatory Wicked reference).  

SPOTLIGHT: SHED 

Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives. 

Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY

This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#427) 

In the 2nd of a 3-part bonus series, Jared shares his top 5 insights for B2B2C digital health companies to understand their role in making healthcare consumer-centered.&nbsp;
The role of digital health companies:&nbsp;
<ol>
<li>Understand consumers more deeply than anyone else.&nbsp;</li>
<li>Create a product or service so good that consumers demand it.&nbsp;</li>
<li>Educate consumers so they see you as a solution.&nbsp;</li>
<li>Educate health systems / employers / health plans so they understand your value.&nbsp;</li>
<li>Use your brand &ldquo;for good&rdquo; (obligatory Wicked reference).&nbsp;&nbsp;</li>
</ol>
SPOTLIGHT: SHED&nbsp;
Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.&nbsp;
Start your wellness journey today:&nbsp;<a href="https://www.tryshed.com/?utm_source=referral&amp;utm_medium=podcast&amp;utm_campaign=healthcare_rap">www.tryshed.com/?utm_source=referral&amp;utm_medium=podcast&amp;utm_campaign=healthcare_rap</a>
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#427)&nbsp;

BONUS SERIES: Jared's Top Advice for Digital Health (#427) 

Ryan Howells, Program Manager of the CARIN Alliance and Partner at Leavitt Partners, shares how to kill the clipboard in healthcare once and for all. Ryan is reported to be a finalist to lead the ONC, and he recently co-authored a 17-page roadmap for federal policy and the industry to accelerate innovation and cut administrative waste. As an advocate for scaling open data standards at the federal level, his point of view on interoperability is important to understand as federal policy is being written as we speak. 

All that, plus the Flava of the Week about LillyDirect adding Alzheimer's care to its platform. Who’s really in charge of the journey when pharma becomes a care coordinator, and what role can Pharma platforms play in the continual evolution of healthcare becoming direct to consumer?

Paper: Kill the Clipboard!: https://leavittpartners.com/wp-content/uploads/2025/03/NEW-Ideas-for-the-Trump-Department-of-HHS_FINAL.pdf 

RFI: https://www.federalregister.gov/documents/2025/05/16/2025-08701/request-for-information-health-technology-ecosystem.

SPOTLIGHT: SHED 

Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives. 

Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY

This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#426) 

Ryan Howells, Program Manager of the CARIN Alliance and Partner at Leavitt Partners, shares how to kill the clipboard in healthcare once and for all. Ryan is reported to be a finalist to lead the ONC, and he recently co-authored a 17-page roadmap for federal policy and the industry to accelerate innovation and cut administrative waste. As an advocate for scaling open data standards at the federal level, his point of view on interoperability is important to understand as federal policy is being written as we speak.&nbsp;
All that, plus the Flava of the Week about LillyDirect adding Alzheimer's care to its platform. Who&rsquo;s really in charge of the journey when pharma becomes a care coordinator, and what role can Pharma platforms play in the continual evolution of healthcare becoming direct to consumer?
Paper: Kill the Clipboard!: <a href="https://leavittpartners.com/wp-content/uploads/2025/03/NEW-Ideas-for-the-Trump-Department-of-HHS_FINAL.pdf">https://leavittpartners.com/wp-content/uploads/2025/03/NEW-Ideas-for-the-Trump-Department-of-HHS_FINAL.pdf</a>&nbsp;
RFI: <a href="https://www.federalregister.gov/documents/2025/05/16/2025-08701/request-for-information-health-technology-ecosystem">https://www.federalregister.gov/documents/2025/05/16/2025-08701/request-for-information-health-technology-ecosystem</a>.
SPOTLIGHT: SHED&nbsp;
Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.&nbsp;
Start your wellness journey today:&nbsp;<a href="https://www.tryshed.com/?utm_source=referral&amp;utm_medium=podcast&amp;utm_campaign=healthcare_rap">www.tryshed.com/?utm_source=referral&amp;utm_medium=podcast&amp;utm_campaign=healthcare_rap</a>
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#426)&nbsp;

Ryan Howells Wants to Kill the Clipboard! (#426) 

In the 1st of a 3-part bonus series, Jared shares his top takes on the impact and value for health systems to make healthcare consumer-centered: 
Growth Strategy: Consumer experience is a differentiator, not a distraction. 
Digital Transformation: Consumer expectations aren’t an obstacle — they’re the accelerator for change management. 
Team Development: Every marketer is now in the experience business. 
Business Model Innovation: The momentum behind the move to prevention and wellness dwarfs anything that we saw at the peak of retail health. 
Personal Development: Being a source of trusted information is a moral imperative, and one of the quickest paths to fulfillment in this field. 

SPOTLIGHT: SHED 

Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives. 

Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY

This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#425) 

In the 1st of a 3-part bonus series, Jared shares his top takes on the impact and value for health systems to make healthcare consumer-centered:&nbsp;
<ol>
<li>Growth Strategy: Consumer experience is a differentiator, not a distraction.&nbsp;</li>
<li>Digital Transformation: Consumer expectations aren&rsquo;t an obstacle &mdash; they&rsquo;re the accelerator for change management.&nbsp;</li>
<li>Team Development: Every marketer is now in the experience business.&nbsp;</li>
<li>Business Model Innovation: The momentum behind the move to prevention and wellness dwarfs anything that we saw at the peak of retail health.&nbsp;</li>
<li>Personal Development: Being a source of trusted information is a moral imperative, and one of the quickest paths to fulfillment in this field.&nbsp;</li>
</ol>
SPOTLIGHT: SHED&nbsp;
Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.&nbsp;
Start your wellness journey today:&nbsp;<a href="https://www.tryshed.com/?utm_source=referral&amp;utm_medium=podcast&amp;utm_campaign=healthcare_rap">www.tryshed.com/?utm_source=referral&amp;utm_medium=podcast&amp;utm_campaign=healthcare_rap</a>
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#425)&nbsp;

Leadership Reflections on the Healthcare System (#422)

Healthcare Rap

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