UnitedHealth Group is a Fortune 5 company — 5x the size of the largest health system — and competes with everyone, including themselves. Does that make them frenemies, and what does their market presence signal about their disruptive DNA? Jared and Zain dig in with James Gardner. 

All that, plus the Flava of the Week about crossing the chasm. How do we set the foundation for the widespread adoption of Consumer Transformation? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#221)