Jim Murray, Managing Director of the BDO Center for Healthcare Excellence and Innovation, shares how leaders can balance the excitement of AI innovation with the discipline of proper planning, how he helps organizations decide where to invest first, and why adoption might be the only metric that really matters. 

All that, plus the Flava of the Week about the Pharma Direct-To-Patient (DTP) trend. Where are Pharma giants placing their bets, and how aggressively are they pushing to own more of the consumer relationship? 

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This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare! 

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