Stephen Moegling from Hailey Sault shares what consumers really want and how it can make healthcare brands relevant or irrelevant. We have to overcome the tendency to market ourselves from the providers’ standpoint, and Stephen dives deep on how marketers can play a leading role in consumer transformation.
All that, plus the Flava of the Week about Dollar General taking one more small step toward competing in healthcare. Will their methodical approach pay off?
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