Jason Considine discusses key findings from Experian Health’s recent research that the “digital divide” in healthcare is also a generational and economic divide. 61% of patients that they surveyed would consider switching providers if they offered a better digital experience for accessing care and paying for it. Jason dives into the role of finances in consumers' health decisions and how healthcare organizations can use this information to design better consumer experiences.

All that, plus the Flava of the Week about the stunning news that Amazon will not be offering Amazon Care after the end of the year. If Amazon Care really wasn’t a "complete enough offering," does that say anything about employers being the brokers of healthcare benefits?

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#229)