Douwe Bergsma, Chief Marketing Officer at Piedmont, discusses why their team stopped using the term "Consumer," where patient insights fit in their org structure, and why he doesn’t see an outsider swooping in and saving healthcare. 

All that, plus the Flava of the Week about new lower-cost, cash-pay options for Wegovy. How are GLP1's altering healthcare’s definitions of access and experience, and how are they shaping expectations? 

This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#404)