The Hook

The Groove

The Call

Walgreens and its subsidiary Village Medical market value-based care that includes home and retail experiences. They attempt to do this while attempting to convey that high-quality care can come from anywhere. 

Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from the way that drug stores market their healthcare services. (Marketing With Soul #3 | Rap Bonus #293)

Walgreens and its subsidiary Village Medical market value-based care that includes home and retail experiences. They attempt to do this while attempting to convey that high-quality care can come from anywhere. 
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from the way that drug stores market their healthcare services. (Marketing With Soul #3 | Rap Bonus #293)

Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026. 

Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones. 

It's more than a show; it's a mission. 

Topics for 2026: 
Connected fitness 
GLP-1's / weight loss 
Wearables
Longevity and diagnostics 
Food as medicine / nutrition 
Preventive health and wellness 
Digital Front Door 
Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health 
Digital health and consumer brands making waves and new entrants making a splash 

Topics not covered: 
Clinical leadership 
Cybersecurity 
Health information management 
Interoperability 
Revenue cycle 

<a href="https://healthcarerap.com/"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

The leading podcast about consumer-centered healthcare

Healthcare Rap

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 

Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like Healthcare Rap, intriguing perspectives like Healthcare Transformers, and fresh voices including Erica Olenski Johansen, Shiva Mirhosseini, and more. One subscription. All the podcasts you need. All for free. 

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 
Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like <a href="https://shiftforwardhealth.com/show/healthcare-rap/">Healthcare Rap</a>, intriguing perspectives like <a href="https://shiftforwardhealth.com/show/healthcare-transformers/">Healthcare Transformers</a>, and fresh voices including <a href="https://shiftforwardhealth.com/show/trauma-informed-life/">Erica Olenski Johansen</a>, <a href="https://shiftforwardhealth.com/show/paving-the-path/">Shiva Mirhosseini</a>, and more. One subscription. All the podcasts you need. All for free.

MARKETING WITH SOUL: Walgreens & Village Medical (BONUS SERIES)

Live from ViVE '26, we wrap up our coverage from Los Angeles with a full lineup of health IT and health tech thought leaders. John Kirkman, VP of Government, Healthcare, and Education at Island, shares how the AI conversation is becoming more operational. Charlie Harp, CEO and Founder of Clinical Architecture, encourages health data suppliers to get out there and improve the quality of their data.

Dr. Nancy Cibotti, CMIO at Heidi Health, discusses how the company has hit the ground running in 2026. Ovatient CEO and Founder Michael Dalton discussed trends in self-pay and virtual first care. The team at DexCare discussing the real challenges for health system when they look at access and capacity: CEO Matt Blosl, Regional Directors Tim Collins and Michael Murphy, VP of Commercial Operations Bryce McGee, and Kory Booher, Southeast Director of Partnerships. 

All that, plus our newest shout out to healthcare marketing and digital teams. 

USE OUR PLATFORM TO CONNECT WITH HEALTHCARE INNOVATORS 

Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today at jared@ulteradigital.com. 

(#493) 

Live from ViVE '26, we wrap up our coverage from Los Angeles with a full lineup of health IT and health tech thought leaders. John Kirkman, VP of Government, Healthcare, and Education at Island, shares how the AI conversation is becoming more operational. Charlie Harp, CEO and Founder of Clinical Architecture, encourages health data suppliers to get out there and improve the quality of their data.
Dr. Nancy Cibotti, CMIO at Heidi Health, discusses how the company has hit the ground running in 2026. Ovatient CEO and Founder Michael Dalton discussed trends in self-pay and virtual first care. The team at DexCare discussing the real challenges for health system when they look at access and capacity: CEO Matt Blosl, Regional Directors Tim Collins and Michael Murphy, VP of Commercial Operations Bryce McGee, and Kory Booher, Southeast Director of Partnerships.&nbsp;
All that, plus our newest shout out to healthcare marketing and digital teams.&nbsp;
USE OUR PLATFORM TO CONNECT WITH HEALTHCARE INNOVATORS&nbsp;
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today at jared@ulteradigital.com.&nbsp;
(#493)&nbsp;

ViVE '26: Heidi Health, Clinical Architecture, Ovatient, DexCare & Island (#493)

What will it take for ChatGPT, Claude, Copilot and others to adopt industry standards that preserve consumer safety? Aaron Patzer, Founder of Vital and Mint.com, dives deep into the need for a standard in patient-facing health AI, the effects of not having one, and his advice for consumers when using AI applications to answer health questions. 

All that, plus the Flava of the Week about Microsoft launching Copilot Health last week. How are Big Tech's investments in healthcare AI platforms changing the game for patients and providers, as well as showing us the need for guardrails and a shared understanding of how they work? 

USE OUR PLATFORM TO TELL YOUR STORY 

Healthcare Rap is a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today at jared@ulteradigital.com. 

(#492) 

What will it take for ChatGPT, Claude, Copilot and others to adopt industry standards that preserve consumer safety? Aaron Patzer, Founder of Vital and Mint.com, dives deep into the need for a standard in patient-facing health AI, the effects of not having one, and his advice for consumers when using AI applications to answer health questions.&nbsp;
All that, plus the Flava of the Week about Microsoft launching Copilot Health last week. How are Big Tech's investments in healthcare AI platforms changing the game for patients and providers, as well as showing us the need for guardrails and a shared understanding of how they work?&nbsp;
USE OUR PLATFORM TO TELL YOUR STORY&nbsp;
Healthcare Rap is a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today at jared@ulteradigital.com.&nbsp;
(#492)&nbsp;

AICareStandard.com – Taming the Wild West of Health AI (#492)

Live from ViVE '26, John Beadle, Managing Partner and Co-Founder of Aegis Ventures, helps Jared understand the economics of consumer-driven health. Jon discusses the shift to consumer health through the eyes of an investor, where the money’s going in 2026, and how several solutions in the Aegis portfolio are reframing what "patient-centric" really means. 

USE OUR PLATFORM TO TELL YOUR STORY 

Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today at jared@ulteradigital.com. 

(#491) 

Live from ViVE '26, John Beadle, Managing Partner and Co-Founder of Aegis Ventures, helps Jared understand the economics of consumer-driven health. Jon discusses the shift to consumer health through the eyes of an investor, where the money&rsquo;s going in 2026, and how several solutions in the Aegis portfolio are reframing what "patient-centric" really means.&nbsp;
USE OUR PLATFORM TO TELL YOUR STORY&nbsp;
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today at jared@ulteradigital.com.&nbsp;
(#491)&nbsp;

MARKETING WITH SOUL: Walgreens & Village Medical (BONUS SERIES)

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