Denise Worrell outlines her role and responsibilities as VP of Consumerism at Memorial Hermann Health System and shares some of the success and challenges that come with being a Consumer Transformation Champion. If healthcare wants to build its consumer chops, it has to learn to look beyond the fires of today and take a longer view to get ahead of what people want and need in the years and decades ahead. 

All that, plus the Flava of the Week about driving growth through consumer centricity. It's time to push the conversation from "kind of important" to "strategic driver." How will you champion the strategic business value of consumer centricity in YOUR organization? 

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