Joe launched what became Content Marketing Institute on the very day in April 2007 that New Century Financial declared bankruptcy – the first domino that fell leading up to the Great Recession. 

In this classic interview from 2020, you’ll learn how Joe moved forward early on, after he lost one of his top clients and his credit cards were maxed out. You’ll learn his mindset as he realized that there is no perfect time to make the change you want to make. And you’ll hear how everything changed for him – and for the entire Content Marketing industry – when he stopped trying to sell a service and started listening to what his audience wanted. 

This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #8 | Rap Bonus #288)