Alan Shoebridge doesn’t always agree with Jared about the who, when, and how of innovation … or does he? It turns out that Alan, Chief Communication Officer for Providence Oregon, finds a lot of common ground with those who are calling for urgent transformation, such as: 

-Retail brands can be good for consumers’ healthcare choices, but it won’t be easy for them to succeed. 

-Innovation requires dedicated resources. You can’t just assign it to someone on top of everything else they’re already doing. 

-The challenge is how to connect everything once you get past primary care – how to funnel into specialists, etc. 

-Valuing innovation doesn’t devalue operations. 

All that, plus the Flava of the Week about what the CEO of Whole Foods recently said about whole-person health. John Mackey delivered a scathing review of the US healthcare system at HIMSS, so what did he say we should do instead, and why is it important? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#208)