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How VillageMD Connects Consumer Insights With Marketing

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Healthcare Rap

Healthcare Rap is the leading podcast about consumer innovation, a.k.a. how the frontiers of digital, retail, and direct-to-consumer health affect eve 
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Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers’ preferences for quick, convenient care will help push primary care to new heights of innovation. 

All that, plus the Flava of the Week about Target Circle 360. Is their new loyalty program bringing them one step closer to offering healthcare benefits that rival Amazon and Walmart, and is it showing us more about the value of customer loyalty?

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#313) 

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Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership f 
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