Live from HLTH '25: Dr. Muthu Alagappan, Founder and CEO of Counsel Health, Ryan Jacobs, SVP of Strategy & Partnerships at Marathon Health, and Lior Rauchberger, CEO of Gene By Gene, discuss the latest opportunities for consumers to get answers from preventive care and genomics. 

JOIN THE COMMUNITY 

This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare! 

Join today: healthcarerapcommunity.com

(#469) 

Live from HLTH '25:&nbsp;Dr. Muthu Alagappan, Founder and CEO of Counsel Health, Ryan Jacobs, SVP of Strategy &amp; Partnerships at Marathon Health, and Lior Rauchberger, CEO of Gene By Gene, discuss the latest opportunities for consumers to get answers from preventive care and genomics.&nbsp;
JOIN THE COMMUNITY&nbsp;
This show is produced by the <a href="http://healthcarerapcommunity.com/">Healthcare Rap Community</a>. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare!&nbsp;
Join today:&nbsp;<a href="http://healthcarerapcommunity.com/">healthcarerapcommunity.com</a>
(#469)&nbsp;

Healthcare Rap is the leading podcast about consumer-centered care, a.k.a. how the frontiers of digital, retail, and traditional care can work together to make healthcare easier for everyday people. It ranks in the top 5% of all podcasts globally, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 380 episodes and 6 years on the air. 

Join provocative thinkers Jared Johnson and Zain Ismail as they profile disruptors and trends that are impacting the consumer experience of healthcare. 

The podcast reached new heights in 2024: 
380+ episodes 
250k downloads 
2024 Top Healthcare Podcasts (Bright Inventions) 
#2 on 30 Best Healthcare Innovation Podcasts (Feedspot) 
16 Healthcare Podcasts You Shouldn’t Miss (b2Cast) 
Multiple episodes on Healthcare Now Radio's Top 10 Episodes of the Year 

Topics for 2025: 
Connected fitness 
GLP-1's / weight loss 
Food as medicine / nutrition 
Sleep management 
Mental and behavioral health 
Preventive health and wellness 
Nontraditional care models - direct primary care, retail care, health at home, digital health, functional health, concierge medicine, etc. 
How those nontraditional care models can work together with traditional health systems 
Consumer-facing digital health 
All other consumer-facing aspects of healthcare  

Topics that we don't cover: 
Clinical leadership 
Cybersecurity 
Health information management 
Interoperability 
Revenue cycle 

Healthcare Rap is the leading podcast about consumer-centered care, a.k.a. how the frontiers of digital, retail, and traditional care can work together to make healthcare easier for everyday people.&nbsp;<a href="https://www.listennotes.com/podcasts/healthcare-rap-jared-johnson-zain-ismail-dAvhm_j30sN/">It ranks in the top 5% of all podcasts globally</a>, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 380 episodes and 6 years on the air.&nbsp;
Join provocative thinkers <a href="http://twitter.com/jaredpiano">Jared Johnson</a> and <a href="https://zainismail.com/">Zain Ismail</a> as they profile disruptors and trends that are impacting the consumer experience of healthcare.&nbsp;
The podcast reached new heights in 2024:&nbsp;
<ul>
<li>380+ episodes&nbsp;</li>
<li>250k downloads&nbsp;</li>
<li>2024 Top Healthcare Podcasts (Bright Inventions)&nbsp;</li>
<li>#2 on 30 Best Healthcare Innovation Podcasts (Feedspot)&nbsp;</li>
<li>16 Healthcare Podcasts You Shouldn&rsquo;t Miss (b2Cast)&nbsp;</li>
<li>Multiple episodes on Healthcare Now Radio's Top 10 Episodes of the Year&nbsp;</li>
</ul>
Topics for 2025:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Sleep management&nbsp;</li>
<li>Mental and behavioral health&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional health, concierge medicine, etc.&nbsp;</li>
<li>How those nontraditional care models can work together with traditional health systems&nbsp;</li>
<li>Consumer-facing digital health&nbsp;</li>
<li>All other consumer-facing aspects of healthcare&nbsp;&nbsp;</li>
</ul>
Topics that we don't cover:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

The leading podcast about consumer-centered healthcare

Healthcare Rap

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 

Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like Healthcare Rap, intriguing perspectives like Healthcare Transformers, and fresh voices including Erica Olenski Johansen, Shiva Mirhosseini, and more. One subscription. All the podcasts you need. All for free. 

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 
Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like <a href="https://shiftforwardhealth.com/show/healthcare-rap/">Healthcare Rap</a>, intriguing perspectives like <a href="https://shiftforwardhealth.com/show/healthcare-transformers/">Healthcare Transformers</a>, and fresh voices including <a href="https://shiftforwardhealth.com/show/trauma-informed-life/">Erica Olenski Johansen</a>, <a href="https://shiftforwardhealth.com/show/paving-the-path/">Shiva Mirhosseini</a>, and more. One subscription. All the podcasts you need. All for free.

HLTH '25: Counsel Health, Marathon Health & Gene By Gene (#469)

Jim Murray, Managing Director of the BDO Center for Healthcare Excellence and Innovation, shares how leaders can balance the excitement of AI innovation with the discipline of proper planning, how he helps organizations decide where to invest first, and why adoption might be the only metric that really matters. 

All that, plus the Flava of the Week about the Pharma Direct-To-Patient (DTP) trend. Where are Pharma giants placing their bets, and how aggressively are they pushing to own more of the consumer relationship? 

JOIN THE COMMUNITY 

This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare! 

Join today: healthcarerapcommunity.com

(#472)

Jim Murray, Managing Director of the BDO Center for Healthcare Excellence and Innovation, shares how leaders can balance the excitement of AI innovation with the discipline of proper planning, how he helps organizations decide where to invest first, and why adoption might be the only metric that really matters.&nbsp;
All that, plus the Flava of the Week about the Pharma Direct-To-Patient (DTP) trend. Where are Pharma giants placing their bets, and how aggressively are they pushing to own more of the consumer relationship?&nbsp;
JOIN THE COMMUNITY&nbsp;
This show is produced by the <a href="http://healthcarerapcommunity.com/">Healthcare Rap Community</a>. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare!&nbsp;
Join today:&nbsp;<a href="http://healthcarerapcommunity.com/">healthcarerapcommunity.com</a>
(#472)

The Only Metric That Matters: Jim Murray on AI Adoption Done Right (#472)

Live from HLTH '25: Manuel Hoyer, Head of Industry for Health & Wellness for North America at TikTok, shares what’s driving health & wellness to be one of the fastest-growing categories on the platform, some simple ways to intentionally build trust with health-related content, and how consumers take action based on what they engage with on TikTok. 

JOIN THE COMMUNITY 

This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare! 

Join today: healthcarerapcommunity.com

(#471) 

Live from HLTH '25: Manuel Hoyer, Head of Industry for Health &amp; Wellness for North America at TikTok, shares what&rsquo;s driving health &amp; wellness to be one of the fastest-growing categories on the platform, some simple ways to intentionally build trust with health-related content, and how consumers take action based on what they engage with on TikTok.&nbsp;
JOIN THE COMMUNITY&nbsp;
This show is produced by the <a href="http://healthcarerapcommunity.com/">Healthcare Rap Community</a>. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare!&nbsp;
Join today:&nbsp;<a href="http://healthcarerapcommunity.com/">healthcarerapcommunity.com</a>
(#471)&nbsp;

HLTH '25: TikTok (#471)

Sam Faycurry shares how Fay Nutrition became Amazon’s first nutrition partner, what it means for consumers, and how to make dieticians be a part of more everyday moments. 

All that, plus the Flava of the Week about doctors still resenting patients for doing their own research. Why did the co-founder of Open Evidence say that informing patients makes physicians’ lives harder, and what have we learned about where consumers actually look for health information in the Age of ChatGPT? 

JOIN THE COMMUNITY 

This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare!

Join today: healthcarerapcommunity.com

(#470)

Sam Faycurry shares how Fay Nutrition became Amazon&rsquo;s first nutrition partner, what it means for consumers, and how to make dieticians be a part of more everyday moments.&nbsp;
All that, plus the Flava of the Week about doctors still resenting patients for doing their own research. Why did the co-founder of Open Evidence say that informing patients makes physicians&rsquo; lives harder, and what have we learned about where consumers actually look for health information in the Age of ChatGPT?&nbsp;
JOIN THE COMMUNITY&nbsp;
This show is produced by the <a href="http://healthcarerapcommunity.com/">Healthcare Rap Community</a>. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare!
Join today:&nbsp;<a href="http://healthcarerapcommunity.com/">healthcarerapcommunity.com</a>
(#470)

HLTH '25: Counsel Health, Marathon Health & Gene By Gene (#469)

Shift Forward Health

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