Live from HLTH '25: Manuel Hoyer, Head of Industry for Health & Wellness for North America at TikTok, shares what’s driving health & wellness to be one of the fastest-growing categories on the platform, some simple ways to intentionally build trust with health-related content, and how consumers take action based on what they engage with on TikTok. 

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This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare! 

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