In the second episode recorded live at HLTH in Las Vegas, Jared speaks with Dr. Noura Abul-Husn, VP of Genomic Health at 23andMe. Noura shares an impressive list of ways that genetic profiles can lead consumers to a more preventive state of health, including many that you might not be aware of. 

All that, plus the Flava of the Week about the changing dynamics between physicians and patients. How should we process new research from YouGov about doctor-patient relationships, and how can those insights inform the way we design and build consumer experiences? 

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#367)