This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #154 and it originally aired in March 2021. 

Katie Karatzas, Paul Caldera, and Drake Pusey join Jared and Zain for a rousing discussion about the magic that can happen when healthcare brand engagement meets human-centered design principles. In this episode, you’ll learn the shortcomings of competing on quality, the dangers of focusing on your competition, and how some brand strategies are like trying to win a soccer game with just a goalie.

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#368) 

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #154 and it originally aired in March 2021. 
Katie Karatzas, Paul Caldera, and Drake Pusey join Jared and Zain <a href="https://www.linkedin.com/in/paulcaldera/"></a>for a rousing discussion about the magic that can happen when healthcare brand engagement meets human-centered design principles. In this episode, you’ll learn the shortcomings of competing on quality, the dangers of focusing on your competition, and how some brand strategies are like trying to win a soccer game with just a goalie.
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#368)

Healthcare Rap is the leading podcast about consumer-centered care, a.k.a. how the frontiers of digital, retail, and traditional care can work together to make healthcare easier for everyday people. It ranks in the top 5% of all podcasts globally, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 300 episodes and 6 years on the air. 

Join provocative thinkers Jared Johnson and Zain Ismail as they profile disruptors and trends that are impacting the consumer experience of healthcare. 

Healthcare Rap is the leading podcast about consumer-centered care, a.k.a. how the frontiers of digital, retail, and traditional care can work together to make healthcare easier for everyday people. <a href="https://www.listennotes.com/podcasts/healthcare-rap-jared-johnson-zain-ismail-dAvhm_j30sN/">It ranks in the top 5% of all podcasts globally</a>, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 300 episodes and 6 years on the air. 
Join provocative thinkers <a href="http://twitter.com/jaredpiano">Jared Johnson</a> and <a href="https://zainismail.com/">Zain Ismail</a> as they profile disruptors and trends that are impacting the consumer experience of healthcare.

Provocative thinking for healthcare innovators

Healthcare Rap

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 

Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like Healthcare Rap, intriguing perspectives like Healthcare Transformers, and fresh voices including Erica Olenski Johansen, Shiva Mirhosseini, and more. One subscription. All the podcasts you need. All for free. 

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 
Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like <a href="https://shiftforwardhealth.com/show/healthcare-rap/">Healthcare Rap</a>, intriguing perspectives like <a href="https://shiftforwardhealth.com/show/healthcare-transformers/">Healthcare Transformers</a>, and fresh voices including <a href="https://shiftforwardhealth.com/show/trauma-informed-life/">Erica Olenski Johansen</a>, <a href="https://shiftforwardhealth.com/show/paving-the-path/">Shiva Mirhosseini</a>, and more. One subscription. All the podcasts you need. All for free.

GREATEST HITS: The Humanity Behind Healthcare Brands (#368)

What can we do about loneliness? The human body needs connection like it needs food, water, and shelter, yet we’re losing points of in-person connection in a tech-enabled world. 

Join Melissa Wirt, CEO and Founder of Latched Mama, and host Ann Somers Hogg as they discuss tiny habits to reduce loneliness, the need to simplify progress, and how to show up for somebody else. 

Resources: 
Latched Mama - latchedmama.com
Melissa's book, I Was Told There'd Be a Village: Transforming Motherhood through the Power of Connection - www.amazon.com/Was-Told-Thered-Village-Transforming/dp/1538759055
The “hug” that America’s mothers need now (Clayton Christensen Institute) - www.christenseninstitute.org/blog/the-hug-that-americas-mothers-need-now/

What can we do about loneliness? The human body needs connection like it needs food, water, and shelter, yet we’re losing points of in-person connection in a tech-enabled world. 
Join Melissa Wirt, CEO and Founder of Latched Mama, and host Ann Somers Hogg as they discuss tiny habits to reduce loneliness, the need to simplify progress, and how to show up for somebody else. 
Resources: 
<ul>
<li>Latched Mama - <a href="https://latchedmama.com/" data-saferedirecturl="https://www.google.com/url?q=https://latchedmama.com/&amp;source=gmail&amp;ust=1732288208000000&amp;usg=AOvVaw0dakUmcQaYKPuDHgLSIPAm">latchedmama.com</a> </li>
<li>Melissa's book, I Was Told There'd Be a Village: Transforming Motherhood through the Power of Connection - <a href="https://www.amazon.com/Was-Told-Thered-Village-Transforming/dp/1538759055" data-saferedirecturl="https://www.google.com/url?q=https://www.amazon.com/Was-Told-Thered-Village-Transforming/dp/1538759055&amp;source=gmail&amp;ust=1732288208000000&amp;usg=AOvVaw26tMUXzvgqVnpU-aw60hlL">www.amazon.com/Was-Told-Thered-Village-Transforming/dp/1538759055</a></li>
<li>The “hug” that America’s mothers need now (Clayton Christensen Institute) - <a href="https://www.christenseninstitute.org/blog/the-hug-that-americas-mothers-need-now/">www.christenseninstitute.org/blog/the-hug-that-americas-mothers-need-now/</a></li>
</ul>

Choosing Happiness Over Perfection

4 episodes in 1! Join our first-ever Health System Celebration Series as we recognize the accomplishments of 4 leaders in digital engagement and consumer experience – Northwestern’s Kali Arduine Ihde, URMC’s Michael Hasselberg, MultiCare’s Jeremy Harrison, and Ballad Health’s Taylor Hamilton. 

All that, plus the Flava of the Week about Forward Health shutting down. What led to their sudden demise, and what can we learn about the appeal of tech-first, subscription-based health? 

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#371) 

4 episodes in 1! Join our first-ever Health System Celebration Series as we recognize the accomplishments of 4 leaders in digital engagement and consumer experience – Northwestern’s Kali Arduine Ihde, URMC’s Michael Hasselberg, MultiCare’s Jeremy Harrison, and Ballad Health’s Taylor Hamilton. 
All that, plus the Flava of the Week about Forward Health shutting down. What led to their sudden demise, and what can we learn about the appeal of tech-first, subscription-based health? 
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#371)

Our First-Ever Health System Celebration Series (#371)

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #160 and originally aired in May 2021. 

On this one, Jill McCormick shared some provocative thinking about solving what she refers to as digital health’s “passionate problems.” When we use human-centered design and then tie that work to digital transformation, we start solving the problems that really need to be solved to move our businesses – and healthcare – forward. 

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#370) 

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #160 and originally aired in May 2021. 
On this one, <a href="https://www.linkedin.com/in/jill-mccormick-she-her-b4799029/">Jill McCormick</a> shared some provocative thinking about solving what she refers to as digital health’s “passionate problems.” When we use human-centered design and then tie that work to digital transformation, we start solving the problems that really need to be solved to move our businesses – and healthcare – forward. 
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#370)

GREATEST HITS: The Humanity Behind Healthcare Brands (#368)

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