(Originally aired in November 2022) Justin Wartell, Managing Principal at Monigle, walks through his agency's Humanizing Brand Experience report. Their extensive research identifies personas in ways that healthcare leaders can use to design consumer-first experiences. 

These personas are just as relevant today, so it’s worth another listen!

JOIN THE COMMUNITY 

This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#445) 

Join today for free: healthcarerapcommunity.com

(Originally aired in November 2022) Justin Wartell, Managing Principal at Monigle, walks through his agency's <a href="https://www.monigle.com/report/hbe-v5/">Humanizing Brand Experience report</a>. Their extensive research identifies personas in ways that healthcare leaders can use to design consumer-first experiences.&nbsp;
These personas are just as relevant today, so it&rsquo;s worth another listen!
JOIN THE COMMUNITY&nbsp;
This show is produced by the <a href="http://healthcarerapcommunity.com/">Healthcare Rap Community</a>, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#445)&nbsp;
Join today for free:&nbsp;<a href="http://healthcarerapcommunity.com/">healthcarerapcommunity.com</a>

Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026. 

Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones. 

It's more than a show; it's a mission. 

Topics for 2026: 
Connected fitness 
GLP-1's / weight loss 
Wearables
Longevity and diagnostics 
Food as medicine / nutrition 
Preventive health and wellness 
Digital Front Door 
Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health 
Digital health and consumer brands making waves and new entrants making a splash 

Topics not covered: 
Clinical leadership 
Cybersecurity 
Health information management 
Interoperability 
Revenue cycle 

<a href="https://healthcarerap.com/"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

The leading podcast about consumer-centered healthcare

Healthcare Rap

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 

Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like Healthcare Rap, intriguing perspectives like Healthcare Transformers, and fresh voices including Erica Olenski Johansen, Shiva Mirhosseini, and more. One subscription. All the podcasts you need. All for free. 

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 
Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like <a href="https://shiftforwardhealth.com/show/healthcare-rap/">Healthcare Rap</a>, intriguing perspectives like <a href="https://shiftforwardhealth.com/show/healthcare-transformers/">Healthcare Transformers</a>, and fresh voices including <a href="https://shiftforwardhealth.com/show/trauma-informed-life/">Erica Olenski Johansen</a>, <a href="https://shiftforwardhealth.com/show/paving-the-path/">Shiva Mirhosseini</a>, and more. One subscription. All the podcasts you need. All for free.

GREATEST HITS: How to Humanize the Brand Experience ft. Justin Wartell (#445) 

Praia Health CEO Justin Dearborn and VP of Strategy & Operations Doug Grapski discuss the greatest opportunities for health systems to lead out in orchestrating consumer experiences. Don't know what that means? Doug describes it at a 3rd-grade level. 

All that, plus a rapid fire round and the first of our new Shout Out segments. 

Healthcare Rap is partnering with Healthcare Now Radio to create the largest and most trusted thought leadership platform for consumer health. Contact Jared Johnson at jared@ulteradigital.com to learn how your organization can be part of it today. 

(#478) 

Praia Health CEO Justin Dearborn and VP of Strategy &amp; Operations Doug Grapski discuss the greatest opportunities for health systems to lead out in orchestrating consumer experiences. Don't know what that means? Doug describes it at a 3rd-grade level.&nbsp;
All that, plus a rapid fire round and the first of our new Shout Out segments.&nbsp;
Healthcare Rap is partnering with Healthcare Now Radio to create the largest and most trusted thought leadership platform for consumer health. Contact Jared Johnson at <a href="mailto:jared@ulteradigital.com">jared@ulteradigital.com</a> to learn how your organization can be part of it today.&nbsp;<a href="http://healthcarerapcommunity.com/"></a>
(#478)&nbsp;

The ROI of Consumer Experience Orchestration (#478) 

Dr. Farzad Mostashari, Co-Founder and CEO of Aledade, shares how they prevented 267,000 hospital and ED visits in 2024, other real results for value-based care, and why blood pressure control is one of his favorite KPIs. 

All that, plus the the Flava of the Week about the Rap Remix in ’26. Why does our show keep evolving, and how do we hope our new Rap intro encourages you to champion the consumer POV? 

Healthcare Rap is partnering with Healthcare Now Radio to create the largest and most trusted thought leadership platform for consumer health. Contact Jared Johnson at jared@ulteradigital.com to learn how your organization can be part of it today. 

(#477) 

Dr. Farzad Mostashari, Co-Founder and CEO of Aledade, shares how they prevented 267,000 hospital and ED visits in 2024, other real results for value-based care, and why blood pressure control is one of his favorite KPIs.&nbsp;
All that, plus the the Flava of the Week about the Rap Remix in &rsquo;26. Why does our show keep evolving, and how do we hope our new Rap intro encourages you to champion the consumer POV?&nbsp;
Healthcare Rap is partnering with Healthcare Now Radio to create the largest and most trusted thought leadership platform for consumer health. Contact Jared Johnson at <a href="mailto:jared@ulteradigital.com">jared@ulteradigital.com</a> to learn how your organization can be part of it today.&nbsp;
(#477)&nbsp;

Aledade CEO Shares Real Results For Value-Based Care (#477) 

Jared and Zain wrap up 2025 and the annual Predictions Series with O.G. guest co-host James Gardner. They keep themselves accountable to last year’s predictions and share seven new trends they're watching heading into 2026. 

All that, plus the Flava of the Week about the two opposing perspectives of digital health. How did Ryan Howells recently describe the dichotomy of digital health’s current state, and how can we join the side that feels optimistic and energized by the work that’s being done? 

JOIN THE COMMUNITY 

This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare. 

Join today: healthcarerapcommunity.com

(#476)

Jared and Zain wrap up 2025 and the annual Predictions Series with O.G. guest co-host James Gardner. They&nbsp;keep themselves accountable to last year&rsquo;s predictions and share seven new trends they're watching heading into 2026.&nbsp;
All that, plus the Flava of the Week about the two opposing perspectives of digital health. How did Ryan Howells recently describe the dichotomy of digital health&rsquo;s current state, and how can we join the side that feels optimistic and energized by the work that&rsquo;s being done?&nbsp;
JOIN THE COMMUNITY&nbsp;
This show is produced by the <a href="http://healthcarerapcommunity.com/">Healthcare Rap Community</a>. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare.&nbsp;
Join today:&nbsp;<a href="http://healthcarerapcommunity.com/">healthcarerapcommunity.com</a>
(#476)

GREATEST HITS: How to Humanize the Brand Experience ft. Justin Wartell (#445)

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