Season 11 kicks off with GoodRx Co-Founder Doug Hirsch. Doug is candid about the intentional and unintentional effects of rising drug costs, the downstream effects when consumers don’t fill their prescriptions, and how GoodRx simplifies decisions by reducing the amount of information that’s presented. 

All that, plus the Flava of the Week about Season 11’s theme of engaging the modern health consumer. How do we make the total healthcare experience what it was always meant to be, and what’s our destination as we redefine what engagement means? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#331)