Ann Somers Hogg is in the house to share some provocative thinking about affordability and accessibility from the consumer’s point of view. Ann Somers, Senior Research Fellow at the Clayton Christensen Institute, dives deep into the benefits and challenges of disrupting ourselves today in order to better position ourselves for tomorrow. 

All that, plus the Flava of the Week about a false dichotomy that’s holding us back. If consumers win in the Healthcare of Tomorrow, does that mean that providers have to lose? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#209)