Ian Ha from Cedar is in the house to share what it takes to build a better financial experience. Does healthcare really have to be so hard? Ian will get into how improving the financial experience can lead more consumers to seek care and stay on top of their health.

All that, plus the Flava of the Week about the ex-CEO of OptumRx and his plans to rewire prescription drug delivery. How can we use industry knowledge as a competitive advantage during transformation, rather than an excuse not to do it? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#213)