In the 3rd part of his bonus series of top advice, Jared shares his top 5 insights for nontraditional entrants coming into healthcare. 
Don’t overestimate what your brand means in healthcare. 
Don’t underestimate the resistance from traditional healthcare. 
Don’t confuse the relationship aspects of healthcare with the transactional aspects. 
Understand health consumers' buying behavior. 
Consumers need you to continue to innovate on their behalf. 

SPOTLIGHT: SHED 

Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives. 

Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY

This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#429) 

In the 3rd part of his bonus series of top advice, Jared shares his top 5 insights for nontraditional entrants coming into healthcare.&nbsp;
<ol>
<li>Don&rsquo;t overestimate what your brand means in healthcare.&nbsp;</li>
<li>Don&rsquo;t underestimate the resistance from traditional healthcare.&nbsp;</li>
<li>Don&rsquo;t confuse the relationship aspects of healthcare with the transactional aspects.&nbsp;</li>
<li>Understand health consumers' buying behavior.&nbsp;</li>
<li>Consumers need you to continue to innovate on their behalf.&nbsp;</li>
</ol>
SPOTLIGHT: SHED&nbsp;
Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.&nbsp;
Start your wellness journey today:&nbsp;<a href="https://www.tryshed.com/?utm_source=referral&amp;utm_medium=podcast&amp;utm_campaign=healthcare_rap">www.tryshed.com/?utm_source=referral&amp;utm_medium=podcast&amp;utm_campaign=healthcare_rap</a>
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#429)&nbsp;

Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026. 

Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones. 

It's more than a show; it's a mission. 

Topics for 2026: 
Connected fitness 
GLP-1's / weight loss 
Wearables
Longevity and diagnostics 
Food as medicine / nutrition 
Preventive health and wellness 
Digital Front Door 
Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health 
Digital health and consumer brands making waves and new entrants making a splash 

Topics not covered: 
Clinical leadership 
Cybersecurity 
Health information management 
Interoperability 
Revenue cycle 

<a href="https://healthcarerap.com/"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

The leading podcast about consumer-centered healthcare

Healthcare Rap

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 

Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like Healthcare Rap, intriguing perspectives like Healthcare Transformers, and fresh voices including Erica Olenski Johansen, Shiva Mirhosseini, and more. One subscription. All the podcasts you need. All for free. 

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 
Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like <a href="https://shiftforwardhealth.com/show/healthcare-rap/">Healthcare Rap</a>, intriguing perspectives like <a href="https://shiftforwardhealth.com/show/healthcare-transformers/">Healthcare Transformers</a>, and fresh voices including <a href="https://shiftforwardhealth.com/show/trauma-informed-life/">Erica Olenski Johansen</a>, <a href="https://shiftforwardhealth.com/show/paving-the-path/">Shiva Mirhosseini</a>, and more. One subscription. All the podcasts you need. All for free.

BONUS SERIES: Jared's Top Advice for Nontraditional Entrants (#429) 

Frequent contributor Paul Schrimpf returns to highlight trends he’s uncovering between workforce reconfiguration, primary care, and the "platformification" of care delivery. 

Healthcare has to get better at connecting the dots. 

All that, plus the Flava of the Week about Amazon One Medical’s first partnership in the at-home preventive screening space. How is their newly announced partnership with Reperio Health a signal of growth for preventive care, and what attributes of their solution can appeal to the masses? 

REQUEST OUR MEDIA KIT 

Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today. 

(#486) 

Frequent contributor Paul Schrimpf returns to highlight trends he&rsquo;s uncovering between workforce reconfiguration, primary care, and the "platformification" of care delivery.&nbsp;
Healthcare has to get better at connecting the dots.&nbsp;
All that, plus the Flava of the Week about Amazon One Medical&rsquo;s first partnership in the at-home preventive screening space. How is their newly announced partnership with Reperio Health a signal of growth for preventive care,&nbsp;and what attributes of their solution can appeal to the masses?&nbsp;
REQUEST OUR MEDIA KIT&nbsp;
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.&nbsp;
(#486)&nbsp;

Primary Care, Platforms & the Push for ROI (#486)

Dr. Michael Botta, President and Co-founder of Sesame, shares details of their newly announced partnership to offer the Wegovy pill, their continued relationship with Costco, how their clinicians approach patients who are loading their medical records to ChatGPT, and more insights from the quickly expanding cash pay side of healthcare. 

All that, plus the Flava of the Week about the health at home waiver being extended for five more years. Now that these programs have the certainty they’ve been fighting for, how can we advocate for the innovations that leaders have been asking for all along? 

REQUEST OUR MEDIA KIT 

Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today. 

(#485) 

Dr. Michael Botta, President and Co-founder of Sesame, shares details of their newly announced partnership to offer the Wegovy pill, their continued relationship with Costco, how their clinicians approach patients who are loading their medical records to ChatGPT, and more insights from the quickly expanding cash pay side of healthcare.&nbsp;
All that, plus the Flava of the Week about the health at home waiver being extended for five more years. Now that these programs have the certainty they&rsquo;ve been fighting for, how can we advocate for the innovations that leaders have been asking for all along?&nbsp;
REQUEST OUR MEDIA KIT&nbsp;
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.&nbsp;
(#485)&nbsp;

How Sesame Can Offer the Wegovy Pill at Cash-Pay Prices (#485)

Ro Huntriss, Chief Nutrition Officer for Simple Life, shares how their AI weight loss coach complements clinical care, what they’ve learned about driving personal health behaviors, and why they continue to see success across every age group, gender, and BMI class. 

All that, plus the Flava of the Week about CVS’ intention to launch a new consumer engagement app. How do they describe the platform they’re building and its benefits, and does this signal a renewed interest in consumer engagement as a top priority? 

REQUEST OUR MEDIA KIT 

Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today. 

(#484) 

Ro Huntriss, Chief Nutrition Officer for Simple Life, shares how their AI weight loss coach complements clinical care, what they&rsquo;ve learned about driving personal health behaviors, and why they continue to see success across every age group, gender, and BMI class.&nbsp;
All that, plus the Flava of the Week about CVS&rsquo; intention to launch a new consumer engagement app. How do they describe the platform they&rsquo;re building and its benefits, and does this signal a renewed interest in consumer engagement as a top priority?&nbsp;
REQUEST OUR MEDIA KIT&nbsp;
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.&nbsp;
(#484)&nbsp;

BONUS SERIES: Jared's Top Advice for Nontraditional Entrants (#429)

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