Paul Fahey returns to share highlights from Smith & Jones’ 2024 Healthcare Marketing Trends Report. When he says it’s the Year of Disruption, what does he mean, and what should we be paying attention to?

All that, plus the Flava of the Week about Best Buy Health expanding its home health partnerships. Will health at home pay a bigger part in consumer-first strategies as some early adopters share the results of their programs? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#287)