On this week’s Bestie Advice Segment, we talk about friendships that start to feel one-sided. When someone watches your stories, opens your messages, but never replies, what does that really mean? We unpack the hurt of feeling ignored by a friend, why life changes can shift friendship dynamics, and how to know whether it is worth having one honest conversation or quietly letting the friendship go.

If you have ever questioned where you stand with someone, felt disappointed by a lack of effort, or wondered if a friendship has simply run its course, this conversation will help you honour how you feel while still leaving room for compassion, clarity and closure.