The Seven Deadly Sins of B2B Marketing
The Seven Deadly Sins of B2B Marketing
The Seven Deadly Sins of B2B Marketing is a provocative podcast that celebrates innovative marketers and is brought to you by creative and technology agency Omobono. In each episode, a senior B2B marketer discusses the deadly marketing sins that most appal them and how they have learnt to avoid them. Discover what campaigns they envy, what constitutes greed and what makes for slothful marketing …Follow the podcast:
Kate Owen of Capita and Simon McEvoy
Kate Owen, Director of Strategic Client Marketing & Industries at Capita, and Sins host Simon McEvoy, Head of Strategy at Omobono, discuss the sins of modern marketing that need to be addressed. Topics include being too proud to use customer insight, being slothful so that marketing is done on auto…
31:29
Creativity and the customer experience in B2B. Amie Stankiste of S&P Global Market Intelligence and Simon McEvoy
Amie Stankiste, Senior Director – Global Marketing at S&P Global Market Intelligence and Sins host Simon McEvoy, Head of Strategy at Omobono, talk through the sins of modern marketing that annoy them, touching on the topics of data analytics for lead gen, the leeway for creativity in financial ser…
27:24
David Carmichael of Avanade and Fran Brosan
David Carmichael, Executive, Global Solutions and Industry Marketing at the Accenture-Microsoft joint venture Avanade, and Sins host Fran Brosan, Founder and Chairman of Omobono, discuss the sins of modern marketing that annoy them. David also explains how he uses principles of agility derived from…
32:58
Conor Coughlan of Fenergo and Fran Brosan
Conor Coughlan, Chief Marketing Officer of Fenergo, and Sins host Fran Brosan, Founder and Chairman of Omobono, discuss the sins of modern marketing that frustrate them and of which they are occasionally guilty. Conor explains his approach to account-based marketing and how he manages aligning team…
31:34
David Burnand of Box and Simon McEvoy
David Burnand, Senior Director, EMEA Marketing for Box, and Sins host Simon McEvoy, Omobono UK Head of Strategy discuss the sins of modern marketing that madden them and of which they are occasionally guilty. David joined Box this year. He is a previous Director of Enterprise Marketing EMEA for Ad…
31:57
Ruth Rowan of Dimension Data and Simon McEvoy
Ruth Rowan, Group Executive for Marketing at Dimension Data, and Sins host Simon McEvoy, Omobono UK Head of Strategy, discuss the sins of modern marketing that madden them and of which they are occasionally guilty. Ruth joined Dimension Data from BT Global Services where she held several roles, in…
31:47
Trailer
Welcome to the Seven Deadly Sins of B2B Marketing, from Omobono
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