The PR/etty Average hosts are back, baby! Lucinda and Lulu are finally reunited in the studio, and if you think they won’t yap your ears off about all things PR, you’d be PRretty wrong.

This episode serves up some major wins, some PR disasters, and, fair warning, way too much food talk (our apologies if you get hungry because McDonald's and Grill’d are both on the menu). The girls also couldn’t resist weighing in on the Pretty Little Thing rebrand discourse because, let’s be honest, everyone has an opinion.

Grab a snack or don’t, at your own risk, and tune in!

Follow us on IG: https://www.instagram.com/baylypr/
Follow up on TikTok: https://www.tiktok.com/@baylypr
Visit our website: https://www.baylypr.com/
Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

The&nbsp;PR/etty Average hosts are back, baby! Lucinda and Lulu are finally reunited in the studio, and if you think they won&rsquo;t yap your ears off about all things PR, you&rsquo;d be PRretty wrong.
This episode serves up some major wins, some PR disasters, and, fair warning, way too much food talk (our apologies if you get hungry because McDonald's and Grill&rsquo;d are both on the menu). The girls also couldn&rsquo;t resist weighing in on the Pretty Little Thing rebrand discourse because, let&rsquo;s be honest, everyone has an opinion.
Grab a snack or don&rsquo;t, at your own risk, and tune in!
Follow us on IG:&nbsp;<a href="https://www.instagram.com/baylypr/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/baylypr/&amp;source=gmail&amp;ust=1742346040349000&amp;usg=AOvVaw1es4AQtb_Oka5WhrEZMF8v">https://www.instagram.com/baylypr/</a> Follow up on TikTok:&nbsp;<a href="https://www.tiktok.com/@baylypr" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@baylypr&amp;source=gmail&amp;ust=1742346040349000&amp;usg=AOvVaw2zLevvfuxi6KL4q0BYU1g7">https://www.tiktok.com/@baylypr</a> Visit our website:&nbsp;<a href="https://www.baylypr.com/" data-saferedirecturl="https://www.google.com/url?q=https://www.baylypr.com/&amp;source=gmail&amp;ust=1742346040349000&amp;usg=AOvVaw3QAkK4jxmgb06fbWDk5XQx">https://www.baylypr.com/</a> Thank you to Clearshot Digital for making this podcast possible:&nbsp;<a href="https://clearshot.digital/" data-saferedirecturl="https://www.google.com/url?q=https://clearshot.digital/&amp;source=gmail&amp;ust=1742346040349000&amp;usg=AOvVaw2oMDK2ErDFX_1Nk484X0gq">https://clearshot.digital/</a>

A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out. 

A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out.

A public relations and social media business podcast run by the BAYLY PR girls.

PR/etty Average

Rebrands, PR stunts & a side of fries

We’re joined by sisters Claudine and Olivia Blondeau — the co-founders behind Eau Bags, the recycled nylon bag brand that's gone from a spare bedroom in Brisbane to David Jones, The Iconic and a global community in just four years.

We get into the real, messy version of building a brand from scratch: starting with $10K and three styles, the wine bar that took a chance on them as their first stockist, the beach photoshoot that landed them a Vogue cover model (yes, really), copycat culture, sales as a brand building activity, and the DM that changed everything. Honest, warm and packed with practical lessons for anyone building, or thinking about building, a product business. Find Eau Bags online at https://eaubags.com/ and @eaubags on socials. 

Follow us on TikTok: https://tiktok.com/@baylypr 

Follow us on IG: https://instagram.com/baylypr/ 

Visit our website: baylypr.com 

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

We&rsquo;re joined by sisters Claudine and Olivia Blondeau &mdash; the co-founders behind Eau Bags, the recycled nylon bag brand that's gone from a spare bedroom in Brisbane to David Jones, The Iconic and a global community in just four years.
We get into the real, messy version of building a brand from scratch: starting with $10K and three styles, the wine bar that took a chance on them as their first stockist, the beach photoshoot that landed them a Vogue cover model (yes, really), copycat culture, sales as a brand building activity, and the DM that changed everything.&nbsp;Honest, warm and packed with practical lessons for anyone building, or thinking about building, a product business. Find Eau Bags online at&nbsp;<a href="https://eaubags.com/" data-saferedirecturl="https://www.google.com/url?q=https://eaubags.com/&amp;source=gmail&amp;ust=1777598825933000&amp;usg=AOvVaw0Tdh28mcgorvGr-Y0EzJ_Z">https://eaubags.com/</a>&nbsp;and @eaubags on socials.&nbsp;
Follow us on TikTok:&nbsp;<a href="https://tiktok.com/@baylypr" data-saferedirecturl="https://www.google.com/url?q=https://tiktok.com/@baylypr&amp;source=gmail&amp;ust=1777598825933000&amp;usg=AOvVaw3Sqq43tKSTK-mZoprC3M83">https://tiktok.com/@baylypr</a>&nbsp;
Follow us on IG:&nbsp;<a href="https://instagram.com/baylypr/" data-saferedirecturl="https://www.google.com/url?q=https://instagram.com/baylypr/&amp;source=gmail&amp;ust=1777598825933000&amp;usg=AOvVaw0DkJJ8GFWwn4j-tFj7f5Ur">https://instagram.com/baylypr/</a>&nbsp;
Visit our website:&nbsp;<a href="http://baylypr.com/" data-saferedirecturl="https://www.google.com/url?q=http://baylypr.com&amp;source=gmail&amp;ust=1777598825933000&amp;usg=AOvVaw2h1snp9vKYtybeupfYcO5P">baylypr.com</a>&nbsp;
Thank you to Clearshot Digital for making this podcast possible:&nbsp;<a href="https://clearshot.digital/" data-saferedirecturl="https://www.google.com/url?q=https://clearshot.digital/&amp;source=gmail&amp;ust=1777598825933000&amp;usg=AOvVaw1Grd7rzhCBgYrEmTD744G9">https://clearshot.digital/</a>

How $10K and a spare bedroom built a global bag brand, with the co-founders of Eau Bags

TikTok searches for Carolyn Bessette Kennedy grew by 9,100% in a month, and the show about two people who died in 1999 is breaking streaming records in 2026. Lucinda and Edwina unpack why Love Story: JFK Jr. & Carolyn Bessette has a chokehold on Gen Z and millennials alike — and dissect the brand marketing playbook brands like Rhode and Schwarzkopf are running off the back of it. And when living family members are outspoken about being against the show, where does ethics stand in all of this?!


Follow us on IG: https://www.instagram.com/baylypr/

Follow us on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

 

<blockquote>TikTok searches for Carolyn Bessette Kennedy grew by 9,100% in a month, and the show about two people who died in 1999 is breaking streaming records in 2026. Lucinda and Edwina unpack why Love Story: JFK Jr. &amp; Carolyn Bessette has a chokehold on Gen Z and millennials alike &mdash; and dissect the brand marketing playbook brands like Rhode and Schwarzkopf are running off the back of it. And when living family members are outspoken about being against the show, where does ethics stand in all of this?! 
Follow us on IG: <a href="https://www.instagram.com/baylypr/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/baylypr/&amp;source=gmail&amp;ust=1775090878590000&amp;usg=AOvVaw0uXKl6keTGk2zFNDIWyjWt">https://www.instagram.com/baylypr/</a>
Follow us on TikTok:&nbsp;<a href="https://www.tiktok.com/@baylypr" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@baylypr&amp;source=gmail&amp;ust=1775090878590000&amp;usg=AOvVaw3SeyrwUhvf0GJWSel8bQ8s">https://www.tiktok.com/@baylypr</a>
Visit our website: <a href="https://www.baylypr.com/" data-saferedirecturl="https://www.google.com/url?q=https://www.baylypr.com/&amp;source=gmail&amp;ust=1775090878590000&amp;usg=AOvVaw1WSo2Xdl94oZSelF_VD4tI">https://www.baylypr.com/</a>
Thank you to Clearshot Digital for making this podcast possible: <a href="https://clearshot.digital/" data-saferedirecturl="https://www.google.com/url?q=https://clearshot.digital/&amp;source=gmail&amp;ust=1775090878590000&amp;usg=AOvVaw0HymxpL5w8h_hzplFOIARC">https://clearshot.digital/</a>
</blockquote>
&nbsp;

CBK was the OG influencer

The McDonald’s CEO ate a burger on camera and the internet turned it into the brand’s biggest PR day… ever. So naturally, Lucinda and Harriet jump on the mic to unpack the PR fail heard around the world, plus, they deep-dive into the Bode x Levi’s “Barrel Racer Jean” collaboration and why it’s the all-American fashion collab done right, and take a quick look at Gucci’s AI-powered mystery game that’s turning collection launches into immersive experiences (whether or not there is any purpose to it all...).
Read more about Bode x Levi’s: https://www.highsnobiety.com/p/bode-levis/
Read more about Gucci La Famiglia: https://www.prestigeonline.com/sg/style/fashion/gucci-la-famiglia-mystery-unfolds-game-immersive-experience/
Follow us on IG: https://www.instagram.com/baylypr/
Follow us on TikTok: https://www.tiktok.com/@baylypr
Visit our website: https://www.baylypr.com/
Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

The McDonald&rsquo;s CEO ate a burger on camera and the internet turned it into the brand&rsquo;s biggest PR day&hellip; ever. So naturally, Lucinda and Harriet jump on the mic to unpack the PR fail heard around the&nbsp;world, plus,&nbsp;they deep-dive into the Bode x Levi&rsquo;s &ldquo;Barrel Racer Jean&rdquo; collaboration and why it&rsquo;s the all-American fashion collab done right, and take a quick look at Gucci&rsquo;s AI-powered mystery game that&rsquo;s turning collection launches into immersive experiences (whether or not there is any purpose to it all...).
<ul>
<li>Read more about Bode x Levi&rsquo;s:&nbsp;<a href="https://www.highsnobiety.com/p/bode-levis/" data-saferedirecturl="https://www.google.com/url?q=https://www.highsnobiety.com/p/bode-levis/&amp;source=gmail&amp;ust=1774649447030000&amp;usg=AOvVaw2zaJdg2j81a2P9ifDQjmyv">https://www.highsnobiety.com/p/bode-levis/</a></li>
<li>Read more about Gucci La Famiglia:&nbsp;<a href="https://www.prestigeonline.com/sg/style/fashion/gucci-la-famiglia-mystery-unfolds-game-immersive-experience/" data-saferedirecturl="https://www.google.com/url?q=https://www.prestigeonline.com/sg/style/fashion/gucci-la-famiglia-mystery-unfolds-game-immersive-experience/&amp;source=gmail&amp;ust=1774649447030000&amp;usg=AOvVaw0MuR7D-qB_K7G2w9hDO0Sf">https://www.prestigeonline.com/sg/style/fashion/gucci-la-famiglia-mystery-unfolds-game-immersive-experience/</a></li>
<li>Follow us on IG:&nbsp;<a href="https://www.instagram.com/baylypr/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/baylypr/&amp;source=gmail&amp;ust=1774649447030000&amp;usg=AOvVaw0vzOT1lAO-UrYDvHIiD5sJ">https://www.instagram.com/baylypr/</a></li>
<li>Follow us on TikTok:&nbsp;<a href="https://www.tiktok.com/@baylypr" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@baylypr&amp;source=gmail&amp;ust=1774649447030000&amp;usg=AOvVaw2TNWmx0P3LzscD4DILkCUR">https://www.tiktok.com/@baylypr</a></li>
<li>Visit our website:&nbsp;<a href="https://www.baylypr.com/" data-saferedirecturl="https://www.google.com/url?q=https://www.baylypr.com/&amp;source=gmail&amp;ust=1774649447030000&amp;usg=AOvVaw1YkLAoLXtBoeVur2QKPDdZ">https://www.baylypr.com/</a></li>
<li>Thank you to Clearshot Digital for making this podcast possible:&nbsp;<a href="https://clearshot.digital/" data-saferedirecturl="https://www.google.com/url?q=https://clearshot.digital/&amp;source=gmail&amp;ust=1774649447030000&amp;usg=AOvVaw1iK_2-V0HOX3GI_rBjDQ6S">https://clearshot.digital/</a></li>
</ul>

Rebrands, PR stunts & a side of fries

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