Home care brand founder and content creator, Leah O’Connor, joins Lucinda Bayly for a refreshingly honest conversation about what happens when you stop trying to perfect your brand image, and start putting an authentic face to it. As the founder of Domenica Formulations, Leah built a loyal customer base and fast-growing business off the back of consistent, unfiltered content on TikTok, all while raising two kids under three.

In this episode, Leah reflects on the shift from polished branding to personal storytelling, and how showing up online changed not just her business, but her perspective. A must-listen for anyone building a product-based business, exploring content-led growth, or looking to find their voice online in an increasingly chaotic digital landscape.

Follow Leah and Domenica Formulations on TikTok and Instagram: @domenica.formulations

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Thank you to Clearshot Digital for making this podcast possible: clearshot.digital