The McDonald’s CEO ate a burger on camera and the internet turned it into the brand’s biggest PR day… ever. So naturally, Lucinda and Harriet jump on the mic to unpack the PR fail heard around the world, plus, they deep-dive into the Bode x Levi’s “Barrel Racer Jean” collaboration and why it’s the all-American fashion collab done right, and take a quick look at Gucci’s AI-powered mystery game that’s turning collection launches into immersive experiences (whether or not there is any purpose to it all...).

• Read more about Bode x Levi’s: https://www.highsnobiety.com/p/bode-levis/
• Read more about Gucci La Famiglia: https://www.prestigeonline.com/sg/style/fashion/gucci-la-famiglia-mystery-unfolds-game-immersive-experience/
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• Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/