This week on PR/etty Average, we’re joined by our Social Media & Content Executive, Teagan, for her podcast debut. Soph kicks things off with a classic round of blind Q&As—because what better way to welcome a new co-worker than with a little friendly interrogation? We also dive into our favourite cultural shift right now: the "internet girl to pop star" pipeline - think Addison Rae, Sabrina Carpenter, Olivia Rodrigo, and the wild, brilliant PR transformations that took them from so-called "cringe" internet personas to full-blown pop culture icons. Expect some laughs, a few lightbulb moments, and the usual rollercoaster of tangents. Just another classic week at BPR HQ.

Follow us on IG: https://www.instagram.com/baylypr/?hl=en

Follow us on TikTok: https://www.tiktok.com/@baylypr

Visit our Website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/ 

This week on&nbsp;PR/etty Average, we&rsquo;re joined by our Social Media &amp; Content Executive, Teagan, for her podcast debut. Soph kicks things off with a classic round of blind Q&amp;As&mdash;because what better way to welcome a new co-worker than with a little friendly interrogation? We also dive into our favourite cultural shift right now: the "internet girl to pop star" pipeline - think Addison Rae, Sabrina Carpenter, Olivia Rodrigo, and the wild, brilliant PR transformations that took them from so-called "cringe" internet personas to full-blown pop culture icons. Expect some laughs, a few lightbulb moments, and the usual rollercoaster of tangents. Just another classic week at BPR HQ.
Follow us on IG:&nbsp;<a href="https://www.instagram.com/baylypr/?hl=en">https://www.instagram.com/baylypr/?hl=en</a>
Follow us on TikTok: <a href="https://www.tiktok.com/@baylypr" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@baylypr&amp;source=gmail&amp;ust=1751955676696000&amp;usg=AOvVaw185qUGZMqYFSQpp_536lGO">https://www.tiktok.com/@baylypr</a>
Visit our Website:&nbsp;<a href="https://www.baylypr.com/" data-saferedirecturl="https://www.google.com/url?q=https://www.baylypr.com/&amp;source=gmail&amp;ust=1751955676696000&amp;usg=AOvVaw1JU-1pM2sEWgT1lzksDDg9">https://www.baylypr.com/</a>
Thank you to Clearshot Digital for making this podcast possible:&nbsp;<a href="https://clearshot.digital/" data-saferedirecturl="https://www.google.com/url?q=https://clearshot.digital/&amp;source=gmail&amp;ust=1751955676696000&amp;usg=AOvVaw2H3LzCMW-HrYM02C5rV1gH">https://clearshot.digital/</a>&nbsp;

A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out. 

A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out.

A public relations and social media business podcast run by the BAYLY PR girls.

PR/etty Average

All the internet girlies are pop stars now

Creators are burnt out, followers are ghosting, and the apps are in their “it’s not you, it’s me” era. In this episode, join Lucinda and Courts for a cultural debrief on why the internet feels like a haunted house full of people who refuse to comment… and why even apology marketing and trad-wife countercultures can’t distract us from the fact everyone’s quietly opting out..
Plus all the usual bits we have in there! 

Creators are burnt out, followers are ghosting, and the apps are in their &ldquo;it&rsquo;s not you, it&rsquo;s me&rdquo; era. In this episode, join Lucinda and Courts for a cultural debrief on why the internet feels like a haunted house full of people who refuse to comment&hellip; and why even apology marketing and trad-wife countercultures can&rsquo;t distract us from the fact everyone&rsquo;s quietly opting out.. Plus all the usual bits we have in there!&nbsp;

We need to apologise… 

In this episode, we say a heartfelt goodbye to Lulu, our OG podcast queen, TikTok wizard, and the glue that’s held this mic’d-up circus together since day one. We reflect on her time at BPR, the legacy she leaves behind, and why every PR team needs a Lulu in their group chat (and their inbox). But it’s not all sad goodbyes… we’re also unpacking some of the wildest campaigns and media moments of the month, including Sydney Sweeney’s GQ Man of the Year interview (the most baffling profile we’ve seen all year?), the latest VOGUE cover, and a few more campaign reflections. Oh, and a little bit of opera singing thrown in there (soz to your ears in advance). 

 

Follow us on IG: https://www.instagram.com/baylypr/

Follow us on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

 

In this episode, we say a heartfelt goodbye to Lulu, our OG podcast queen, TikTok wizard, and the glue that&rsquo;s held this mic&rsquo;d-up circus together since day one. We reflect on her time at BPR, the legacy she leaves behind, and why every PR team needs a Lulu in their group chat (and their inbox). But it&rsquo;s not all sad goodbyes&hellip; we&rsquo;re also unpacking some of the wildest campaigns and media moments of the month, including Sydney Sweeney&rsquo;s GQ Man of the Year interview (the most baffling profile we&rsquo;ve seen all year?), the latest VOGUE cover, and a few more campaign reflections. Oh, and a little bit of opera singing thrown in there (soz to your ears in advance).&nbsp;
&nbsp;
Follow us on IG:&nbsp;<a href="https://www.instagram.com/baylypr/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/baylypr/&amp;source=gmail&amp;ust=1763084925933000&amp;usg=AOvVaw1KKaGtMXCqs3UAU2GAsQZL">https://www.instagram.com/baylypr/</a>
Follow us on TikTok:&nbsp;<a href="https://www.tiktok.com/@baylypr" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@baylypr&amp;source=gmail&amp;ust=1763084925933000&amp;usg=AOvVaw0vThwSJO5NgqaU3sGu1kRy">https://www.tiktok.com/@baylypr</a>
Visit our website:&nbsp;<a href="https://www.baylypr.com/" data-saferedirecturl="https://www.google.com/url?q=https://www.baylypr.com/&amp;source=gmail&amp;ust=1763084925933000&amp;usg=AOvVaw2_VR8fXzoxwc1IYdFkQ9Gm">https://www.baylypr.com/</a>
Thank you to Clearshot Digital for making this podcast possible:&nbsp;<a href="https://clearshot.digital/" data-saferedirecturl="https://www.google.com/url?q=https://clearshot.digital/&amp;source=gmail&amp;ust=1763084925933000&amp;usg=AOvVaw22rSE8Q2Finl90BPCvkhRR">https://clearshot.digital/</a>
&nbsp;

End of an era

KJ Apa’s wigged-out alter ego is dancing through the streets with fake teeth and a British accent, Anna Wintour has named her successor at Vogue, and we’re trying to figure out if culture has officially entered its PR fever dream...


First up, Courtney and Teagan dive into the Mr Fantasy phenomenon that has TikTok in a chokehold — wigs, street serenades, Chipotle brand deals and all. But is this a calculated PR masterclass, or just a celebrity in his chaos era? 


Then it’s over to Vogue’s marble halls, where Chloe Malle — a self-proclaimed “proud nepo baby” — has officially stepped into Anna Wintour’s shoes. Is this the dawn of a new Vogue era or just the soft launch of legacy media 2.0?

It’s wigs, Wintour, and way too much discourse… welcome to the chaos economy I guess! 

Follow us on IG: https://www.instagram.com/baylypr/

Follow up on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

 

KJ Apa&rsquo;s wigged-out alter ego is dancing through the streets with fake teeth and a British accent, Anna Wintour has named her successor at Vogue, and we&rsquo;re trying to figure out if culture has officially entered its PR fever dream...
 First up, Courtney and Teagan dive into the Mr Fantasy phenomenon that has TikTok in a chokehold &mdash; wigs, street serenades, Chipotle brand deals and all. But is this a calculated PR masterclass, or just a celebrity in his chaos era?&nbsp;
 Then it&rsquo;s over to Vogue&rsquo;s marble halls, where Chloe Malle &mdash; a self-proclaimed &ldquo;proud nepo baby&rdquo; &mdash; has officially stepped into Anna Wintour&rsquo;s shoes. Is this the dawn of a new Vogue era or just the soft launch of legacy media 2.0?
It&rsquo;s wigs, Wintour, and way too much discourse&hellip; welcome to the chaos economy I guess!&nbsp;
Follow us on IG:&nbsp;<a href="https://www.instagram.com/baylypr/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/baylypr/&amp;source=gmail&amp;ust=1760491001248000&amp;usg=AOvVaw0h_G-4ffs8zdrNu6YfGofv">https://www.instagram.com/baylypr/</a> Follow up on TikTok:&nbsp;<a href="https://www.tiktok.com/@baylypr" data-saferedirecturl="https://www.google.com/url?q=https://www.tiktok.com/@baylypr&amp;source=gmail&amp;ust=1760491001248000&amp;usg=AOvVaw0P2JVOqWDuGh2SihSSwE3e">https://www.tiktok.com/@baylypr</a> Visit our website:&nbsp;<a href="https://www.baylypr.com/" data-saferedirecturl="https://www.google.com/url?q=https://www.baylypr.com/&amp;source=gmail&amp;ust=1760491001248000&amp;usg=AOvVaw0ImiZs9xd2SikQbDqSGh6L">https://www.baylypr.com/</a> Thank you to Clearshot Digital for making this podcast possible:&nbsp;<a href="https://clearshot.digital/" data-saferedirecturl="https://www.google.com/url?q=https://clearshot.digital/&amp;source=gmail&amp;ust=1760491001248000&amp;usg=AOvVaw3s8avKuQv-HbMnz7RQLn5X">https://clearshot.digital/</a> See&nbsp;<a href="http://omnystudio.com/listener" data-saferedirecturl="https://www.google.com/url?q=http://omnystudio.com/listener&amp;source=gmail&amp;ust=1760491001248000&amp;usg=AOvVaw2JwHoAeITL7zhzgFVth9aV">omnystudio.com/listener</a>&nbsp;for privacy information.
&nbsp;

All the internet girlies are pop stars now

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