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Lifestyle, Identity, and Representation - Reshaping real estate conversations

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South Africa’s property market is undergoing a quiet but meaningful transformation. No longer solely driven by square footage, location, and return on investment, today’s real estate landscape is being shaped by a new generation of buyers, sellers, and agents who are shifting the conversation toward something more personal: authenticity, representation, and lifestyle alignment. We are in conversation with the founder of Buy the Block,  Tondi Sadiki, about how the real estate market has changed over the last 5 years. 

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