We are in conversation with Sino Ilunga, a powerhouse who made an extraordinary leap from Financial Manager to becoming one of South Africa’s top national Sales Executives and she did it in just 12 months, with zero prior sales experience, selling over 174 cars in a single year. Fueled by a curiosity for Millennial and Gen Z buyer behavior, she set out to reshape the motoring industry. In May 2024, she launched Hukmeup.co.za - a digital platform focused on culture, data, and a fresh way of connecting people with cars. She joins us on the line to speak about her entrepreneurial journey.