Apple is finally bringing some of Siri's most ambitious AI capabilities to the iPhone. In this episode of Power On, Bloomberg's Mark Gurman and Vlad Savov break down the major changes coming with iOS 27.3, including Siri's new ability to control apps, carry out complex tasks and coordinate actions across multiple applications. They discuss how these improvements compare with AI agents from OpenAI and Meta, and why Apple still has a long way to go. Plus, Mark and Vlad analyze John Ternus's first earnings call as Apple's CEO, the company's strong iPhone sales, concerns about slowing growth and profit margins, and why more price increases could be coming. They also examine Apple's AI rollout in China and the privacy implications of new always-listening Apple Watch features.

Have a question for Mark? Email us at poweron@bloomberg.net or join the Power On Discord

Apple is finally bringing some of Siri's most ambitious AI capabilities to the iPhone. In this episode of Power On, Bloomberg's Mark Gurman and Vlad Savov break down the major changes coming with iOS 27.3, including Siri's new ability to control apps, carry out complex tasks and coordinate actions across multiple applications. They discuss how these improvements compare with AI agents from OpenAI and Meta, and why Apple still has a long way to go. Plus, Mark and Vlad analyze John Ternus's first earnings call as Apple's CEO, the company's strong iPhone sales, concerns about slowing growth and profit margins, and why more price increases could be coming. They also examine Apple's AI rollout in China and the privacy implications of new always-listening Apple Watch features. Have a question for Mark? Email us at <a href="mailto:poweron@bloomberg.net">poweron@bloomberg.net</a> or join the Power On <a href="https://discord.gg/3WmCXveqv">Discord</a>

Apple's Siri AI Takes a Big Step Forward as John Ternus Faces Wall Street

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/4424aee8-1d81-4d09-8eac-b4f8016a092c/transcript

Apple has finally introduced a touch-screen MacBook Pro after two decades of resisting the idea. In this episode of Power On, Mark Gurman and Bloomberg Tech's Chris Welch break down the new high-end laptops, including their OLED displays, lighter designs, redesigned touch interface and steep prices. They also discuss Apple’s new OLED iPad mini, M6 iMac and other Mac updates, along with what’s coming next for the lineup. Plus, Mark and Chris share their experiences with the iPhone Duo after a week of use, examine reports of cracked displays and explain why Apple’s limited supply has made getting a replacement so difficult.

Have a question for Mark? Email us at poweron@bloomberg.net or join the Power On Discord

Apple has finally introduced a touch-screen MacBook Pro after two decades of resisting the idea. In this episode of Power On, Mark Gurman and Bloomberg Tech's Chris Welch break down the new high-end laptops, including their OLED displays, lighter designs, redesigned touch interface and steep prices. They also discuss Apple&rsquo;s new OLED iPad mini, M6 iMac and other Mac updates, along with what&rsquo;s coming next for the lineup. Plus, Mark and Chris share their experiences with the iPhone Duo after a week of use, examine reports of cracked displays and explain why Apple&rsquo;s limited supply has made getting a replacement so difficult. Have a question for Mark? Email us at <a href="mailto:poweron@bloomberg.net">poweron@bloomberg.net</a> or join the Power On <a href="https://discord.gg/3WmCXveqv">Discord</a>

Apple Embraces A Touchscreen MacBook +  iPhone Duo “Crackgate”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2da4ee43-c225-45da-a8bb-b4f20174b5d7/transcript

Apple’s first foldable iPhone is finally here, but is it worth more than $2,000? In this episode of Power On, Bloomberg’s Mark Gurman is joined by Gear Live’s Andru Edwards, who has spent the past week testing the iPhone Duo. They break down its design, software, cameras, battery life and biggest shortcomings, while revealing new details about what Apple is planning for future models. They also debate Apple’s troubled pre-order rollout, which has left many customers waiting months for their devices.

Check out Andru’s full iPhone Duo review here.

Have a question for Mark? Email us at poweron@bloomberg.net or join the Power On Discord

Apple&rsquo;s first foldable iPhone is finally here, but is it worth more than $2,000? In this episode of Power On, Bloomberg&rsquo;s Mark Gurman is joined by Gear Live&rsquo;s <a href="https://www.youtube.com/@Andru">Andru Edwards</a>, who has spent the past week testing the iPhone Duo. They break down its design, software, cameras, battery life and biggest shortcomings, while revealing new details about what Apple is planning for future models. They also debate Apple&rsquo;s troubled pre-order rollout, which has left many customers waiting months for their devices.
Check out Andru&rsquo;s full iPhone Duo review <a href="https://www.youtube.com/watch?v=1q2oMoNPbDQ">here</a>. Have a question for Mark? Email us at <a href="mailto:poweron@bloomberg.net">poweron@bloomberg.net</a> or join the Power On <a href="https://discord.gg/3WmCXveqv">Discord</a>

iPhone Duo Review + Apple’s Pre-Order Blunder With Andru Edwards

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/92681e17-54d6-4291-8d37-b4ea017891b5/transcript

In this episode of Power On, Mark Gurman is joined by Bloomberg’s Chris Welch and Vlad Savov to break down Apple’s long-awaited smart home launch. They share hands-on impressions of the new $299 HomeView, debate whether Apple can finally challenge Amazon and Google in the home, and explain why the new Apple TV 4K and HomePod mini may not be worth upgrading to. Plus, Mark reveals new details about Apple’s upcoming touchscreen MacBook Pro launch, including plans for a late-October event in Los Angeles, a potential November release date and what to expect from the OLED iPad mini.

Have a question for Mark? Email us at poweron@bloomberg.net or join the Power On Discord

Subscribe to the Power On Newsletter at https://www.bloomberg.com/poweron

In this episode of Power On, Mark Gurman is joined by Bloomberg&rsquo;s Chris Welch and Vlad Savov to break down Apple&rsquo;s long-awaited smart home launch. They share hands-on impressions of the new $299 HomeView, debate whether Apple can finally challenge Amazon and Google in the home, and explain why the new Apple TV 4K and HomePod mini may not be worth upgrading to. Plus, Mark reveals new details about Apple&rsquo;s upcoming touchscreen MacBook Pro launch, including plans for a late-October event in Los Angeles, a potential November release date and what to expect from the OLED iPad mini. Have a question for Mark? Email us at <a href="mailto:poweron@bloomberg.net">poweron@bloomberg.net</a> or join the Power On <a href="https://discord.gg/3WmCXveqv">Discord</a>
Subscribe to the Power On Newsletter at <a href="https://www.bloomberg.com/poweron">https://www.bloomberg.com/poweron</a>

Apple’s Big Smart Home Bet Is Finally Here

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/975e5bba-512a-478c-96ad-b4e30178ecc3/transcript

In this episode of Power On, Mark Gurman and Bloomberg tech editor Vlad Savov unpack John Ternus’ first month running Apple — from his push to make the company leaner and faster to his unusually hands-on role overseeing design. They discuss why more layoffs could be coming, how Ternus is putting design back at the center of Apple and why Tim Cook, now executive chairman, remains the company’s face on the world stage. Then, Mark gives his verdict on Meta’s new $1,299 VR glasses after trying them himself — and explains why they are the device Apple’s Vision Pro should have been all along.

In this episode of Power On, Mark Gurman and Bloomberg tech editor Vlad Savov unpack John Ternus&rsquo; first month running Apple &mdash; from his push to make the company leaner and faster to his unusually hands-on role overseeing design. They discuss why more layoffs could be coming, how Ternus is putting design back at the center of Apple and why Tim Cook, now executive chairman, remains the company&rsquo;s face on the world stage. Then, Mark gives his verdict on Meta&rsquo;s new $1,299 VR glasses after trying them himself &mdash; and explains why they are the device Apple&rsquo;s Vision Pro should have been all along.

John Ternus Is Remaking Apple. How Far Will He Go?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9e763a6d-ca1a-4b2d-a2c0-b4dc018364b9/transcript

In the premiere of Power On, Mark Gurman joins Bloomberg tech editor Vlad Savov to unpack his massive scoop on Apple’s long-awaited smart home push — and whether its AI-powered devices can give you a reason to ditch the competition. Then, they debate whether the iPhone 18 deserves your money and take on Apple’s influencer machine: Is the company trading tough questions for guaranteed applause? Plus, Mark answers your questions about the upcoming touchscreen MacBook Pro and whether John Ternus will ever ditch the prerecorded presentation and deliver a live keynote.

Have a question for Mark? Email us at poweron@bloomberg.net or join the Power On Discord

Subscribe to the Power On Newsletter at https://www.bloomberg.com/poweron

In the premiere of&nbsp;Power On, Mark Gurman joins Bloomberg tech editor Vlad Savov to unpack his <a href="https://www.bloomberg.com/news/articles/2026-09-30/apple-is-finally-ready-to-enter-its-next-big-category-the-smart-home?srnd=undefined">massive scoop</a> on Apple&rsquo;s long-awaited smart home push &mdash; and whether its AI-powered devices can give you a reason to ditch the competition. Then, they debate whether the iPhone 18 deserves your money and take on Apple&rsquo;s influencer machine: Is the company trading tough questions for guaranteed applause? Plus, Mark answers your questions about the upcoming touchscreen MacBook Pro and whether John Ternus will ever ditch the prerecorded presentation and deliver a live keynote. Have a question for Mark? Email us at <a href="mailto:poweron@bloomberg.net">poweron@bloomberg.net</a> or join the Power On <a href="https://discord.gg/3WmCXveqv">Discord</a>
Subscribe to the Power On Newsletter at <a href="https://www.bloomberg.com/poweron">https://www.bloomberg.com/poweron</a>

Apple Wants to Take Over Your Home. Is Siri Finally Ready?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/95b313b7-324a-4cdc-931d-b4d501446054/transcript

Mark Gurman brings Power On to the airwaves. Tune in for his weekly scoop on all things Apple and consumer tech.

Mark Gurman brings Power On to the airwaves. Tune in for his weekly scoop on all things Apple and consumer tech.

Introducing: Power On with Mark Gurman

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d21096b9-9b7a-471f-ba39-b4d4013757b2/transcript

Power On delivers Apple and consumer technology scoops, analysis and insider access you won’t find anywhere else. Every Thursday, Bloomberg’s Mark Gurman brings you exclusive reporting, behind-the-scenes insight, product reviews and expert analysis, with special guests from inside Bloomberg, including tech editor Vlad Savov, and across the technology industry. The podcast takes you through this wild moment in tech — one where AI is shaking up development, Apple’s Ternus era has begun and consumer technology is set to change more in the next five years than it has in the last 20. Get the news first on the products, people and decisions shaping the world’s most influential technology companies. From the next iPhone and the future of AI to the industry’s biggest shake-ups, Power On tells you what’s happening, why it matters and what’s coming next.

Power On delivers Apple and consumer technology scoops, analysis and insider access you won&rsquo;t find anywhere else. Every Thursday, Bloomberg&rsquo;s Mark Gurman brings you exclusive reporting, behind-the-scenes insight, product reviews and expert analysis, with special guests from inside Bloomberg, including tech editor Vlad Savov, and across the technology industry. The podcast takes you through this wild moment in tech &mdash; one where AI is shaking up development, Apple&rsquo;s Ternus era has begun and consumer technology is set to change more in the next five years than it has in the last 20. Get the news first on the products, people and decisions shaping the world&rsquo;s most influential technology companies. From the next iPhone and the future of AI to the industry&rsquo;s biggest shake-ups, Power On tells you what&rsquo;s happening, why it matters and what&rsquo;s coming next.

Power On with Mark Gurman

Social links:

Follow the podcast:

7 clip(s)