In the premiere of Power On, Mark Gurman joins Bloomberg tech editor Vlad Savov to unpack his massive scoop on Apple’s long-awaited smart home push — and whether its AI-powered devices can give you a reason to ditch the competition. Then, they debate whether the iPhone 18 deserves your money and take on Apple’s influencer machine: Is the company trading tough questions for guaranteed applause? Plus, Mark answers your questions about the upcoming touchscreen MacBook Pro and whether John Ternus will ever ditch the prerecorded presentation and deliver a live keynote.

Have a question for Mark? Email us at poweron@bloomberg.net or join the Power On Discord

Subscribe to the Power On Newsletter at https://www.bloomberg.com/poweron

In the premiere of&nbsp;Power On, Mark Gurman joins Bloomberg tech editor Vlad Savov to unpack his <a href="https://www.bloomberg.com/news/articles/2026-09-30/apple-is-finally-ready-to-enter-its-next-big-category-the-smart-home?srnd=undefined">massive scoop</a> on Apple&rsquo;s long-awaited smart home push &mdash; and whether its AI-powered devices can give you a reason to ditch the competition. Then, they debate whether the iPhone 18 deserves your money and take on Apple&rsquo;s influencer machine: Is the company trading tough questions for guaranteed applause? Plus, Mark answers your questions about the upcoming touchscreen MacBook Pro and whether John Ternus will ever ditch the prerecorded presentation and deliver a live keynote. Have a question for Mark? Email us at <a href="mailto:poweron@bloomberg.net">poweron@bloomberg.net</a> or join the Power On <a href="https://discord.gg/3WmCXveqv">Discord</a>
Subscribe to the Power On Newsletter at <a href="https://www.bloomberg.com/poweron">https://www.bloomberg.com/poweron</a>

Apple Wants to Take Over Your Home. Is Siri Finally Ready?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/95b313b7-324a-4cdc-931d-b4d501446054/transcript

Mark Gurman brings Power On to the airwaves. Tune in for his weekly scoop on all things Apple and consumer tech.

Mark Gurman brings Power On to the airwaves. Tune in for his weekly scoop on all things Apple and consumer tech.

Introducing: Power On with Mark Gurman

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d21096b9-9b7a-471f-ba39-b4d4013757b2/transcript

Power On delivers Apple and consumer technology scoops, analysis and insider access you won’t find anywhere else. Every Thursday, Bloomberg’s Mark Gurman brings you exclusive reporting, behind-the-scenes insight, product reviews and expert analysis, with special guests from inside Bloomberg, including tech editor Vlad Savov, and across the technology industry. The podcast takes you through this wild moment in tech — one where AI is shaking up development, Apple’s Ternus era has begun and consumer technology is set to change more in the next five years than it has in the last 20. Get the news first on the products, people and decisions shaping the world’s most influential technology companies. From the next iPhone and the future of AI to the industry’s biggest shake-ups, Power On tells you what’s happening, why it matters and what’s coming next.

Power On delivers Apple and consumer technology scoops, analysis and insider access you won&rsquo;t find anywhere else. Every Thursday, Bloomberg&rsquo;s Mark Gurman brings you exclusive reporting, behind-the-scenes insight, product reviews and expert analysis, with special guests from inside Bloomberg, including tech editor Vlad Savov, and across the technology industry. The podcast takes you through this wild moment in tech &mdash; one where AI is shaking up development, Apple&rsquo;s Ternus era has begun and consumer technology is set to change more in the next five years than it has in the last 20. Get the news first on the products, people and decisions shaping the world&rsquo;s most influential technology companies. From the next iPhone and the future of AI to the industry&rsquo;s biggest shake-ups, Power On tells you what&rsquo;s happening, why it matters and what&rsquo;s coming next.

Power On with Mark Gurman

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