Life insurance may not be the first thing that comes to mind when thinking about healthcare. But some life insurers are increasingly interested in incentivizing healthy habits.

John Hancock has invested in its health and wellness program for more than a decade. The program’s goal is to reward policyholders for things like exercise and preventive health screenings. There’s actually a simple business rationale behind this approach. To explain, Senior Writer Anastassia Gliadkovskaya talks with John Hancock CEO Brooks Tingle.

To learn more about the topics in this episode: 

• Mercer survey: Employers eye cost-shifting strategies as health benefit spend rises
• Only 1 in 4 employers able to ‘absorb’ increasing health benefit costs without impacting business