Despite the importance of prenatal care, recent CDC data show that access is declining. Fewer women are beginning prenatal care in the first trimester, while the share starting later in pregnancy or receiving no prenatal care is rising.

Unified Women’s Healthcare supports women’s health practices and provides fertility services, maternity analytics, care coordination and other technology-enabled services. The company is exploring how those tools can help patients enter care earlier and receive more tailored support throughout pregnancy.

Unified Chief Medical Officer Elizabeth Cherot, M.D., joins Senior Writer Anastassia Gliadkovskaya to discuss the company’s approach, the barriers keeping patients from prenatal care and the role technology can play in expanding access.

To learn more about the topics in this episode: 
Family health provider Nest Health launches in-home prenatal services 
Why UnitedHealth Group is betting big on doulas
Wavelet Medical, Aegis Ventures partner on first AI non-invasive fetal EEG monitoring platform
New Medicaid-focused doula provider Malama launches with $9.2M 

Despite the importance of prenatal care, recent CDC data show that access is declining. Fewer women are beginning prenatal care in the first trimester, while the share starting later in pregnancy or receiving no prenatal care is rising.
Unified Women&rsquo;s Healthcare supports women&rsquo;s health practices and provides fertility services, maternity analytics, care coordination and other technology-enabled services. The company is exploring how those tools can help patients enter care earlier and receive more tailored support throughout pregnancy.
Unified Chief Medical Officer Elizabeth Cherot, M.D., joins Senior Writer Anastassia Gliadkovskaya to discuss the company&rsquo;s approach, the barriers keeping patients from prenatal care and the role technology can play in expanding access.
To learn more about the topics in this episode:&nbsp;
<ul>
<li><a href="https://www.fiercehealthcare.com/providers/family-health-provider-nest-health-launches-home-prenatal-services" aria-label="Link Family health provider Nest Health launches in-home prenatal services">Family health provider Nest Health launches in-home prenatal services</a>&nbsp;</li>
<li><a href="https://www.fiercehealthcare.com/payers/why-unitedhealth-group-betting-big-doulas" aria-label="Link Why UnitedHealth Group is betting big on doulas">Why UnitedHealth Group is betting big on doulas</a></li>
<li><a href="https://www.fiercehealthcare.com/ai-and-machine-learning/wavelet-aegis-partner-first-ai-non-invasive-fetal-eeg-monitoring-platform" aria-label="Link Wavelet Medical, Aegis Ventures partner on first AI non-invasive fetal EEG monitoring platform">Wavelet Medical, Aegis Ventures partner on first AI non-invasive fetal EEG monitoring platform</a></li>
<li><a href="https://www.fiercehealthcare.com/providers/new-medicaid-focused-doula-provider-malama-launches-92m" aria-label="Link New Medicaid-focused doula provider Malama launches with $9.2M">New Medicaid-focused doula provider Malama launches with $9.2M</a>&nbsp;</li>
</ul>

Podnosis: the pulse of the healthcare industry. Every week, journalists from Fierce Healthcare dive into some of the industry’s biggest trends. We talk to the experts about what’s important now so you can prep for the future. Hear about all things healthcare, from physician practices to hospital chains and insurance giants—and those that mix all three—plus the tech they use, disruptors looking to compete and people moving the sector forward. Follow Podnosis on Apple Podcasts, Spotify, Amazon or wherever you get your podcasts.

Podnosis: the pulse of the healthcare industry. Every week, journalists from Fierce Healthcare dive into some of the industry’s biggest trends. We talk to the experts about what’s important now so you can prep for the future. Hear about all things healthcare, from physician practices to hospital chains and insurance giants—and those that mix all three—plus the tech they use, disruptors looking to compete and people moving the sector forward. Follow Podnosis on Apple Podcasts, Spotify, Amazon or wherever you get your podcasts.

Podnosis

Podnosis: the pulse of the healthcare industry. Every week, journalists from Fierce Healthcare dive into some of the industry’s biggest trends. We talk to the experts about what’s important now so you can prep for the future. Hear about all things healthcare, from physician practices to hospital chains and insurance giants—and those that mix all three—plus the tech they use, disruptors looking to compete and people moving the sector forward. Follow Podnosis on Apple Podcasts, Spotify, Amazon or wherever you get your podcasts.

A more connected approach to prenatal care

As healthcare organizations look to ease clinician burden and improve care delivery, health IT is becoming a strategic lever, not just an operational tool. In this episode of Podnosis, Chad Dodd, vice president of product management at Athenahealth, shares a practical perspective on how technology can address some of the industry’s most persistent workflow challenges.

Dodd explains how AI-powered documentation, automated insights and emerging agent-based tools can help reduce administrative friction while giving clinicians more time to focus on patients. He also outlines where technology has limits, including workforce shortages, reimbursement pressures and other systemic issues that require broader industry action.

A central theme is the importance of clinician-led innovation. Athenahealth’s development model brings clinicians, engineers and data scientists together to build tools that reflect real workflows rather than adding complexity to them.

The conversation also explores why trust, transparency and optionality are essential to AI adoption. For healthcare leaders, technology stakeholders and anyone shaping the future of care delivery, this episode offers a grounded look at how health IT can move from promise to practical impact. Click play to hear how clinician collaboration is redefining the next era of healthcare technology.

As healthcare organizations look to ease clinician burden and improve care delivery, health IT is becoming a strategic lever, not just an operational tool. In this episode of Podnosis, Chad Dodd, vice president of product management at Athenahealth, shares a practical perspective on how technology can address some of the industry&rsquo;s most persistent workflow challenges.
Dodd explains how AI-powered documentation, automated insights and emerging agent-based tools can help reduce administrative friction while giving clinicians more time to focus on patients. He also outlines where technology has limits, including workforce shortages, reimbursement pressures and other systemic issues that require broader industry action.
A central theme is the importance of clinician-led innovation. Athenahealth&rsquo;s development model brings clinicians, engineers and data scientists together to build tools that reflect real workflows rather than adding complexity to them.
The conversation also explores why trust, transparency and optionality are essential to AI adoption. For healthcare leaders, technology stakeholders and anyone shaping the future of care delivery, this episode offers a grounded look at how health IT can move from promise to practical impact. Click play to hear how clinician collaboration is redefining the next era of healthcare technology.

Why clinician-led IT is the future of care (Sponsored)

For millions of people, AI chatbots have become a new front door to health information. More than 230 million people use ChatGPT each week for health and wellness questions. With healthcare now OpenAI’s biggest and fastest-growing use case, the company is making a major push into the sector, rolling out enterprise tools for hospitals and personal health assistants for consumers.

OpenAI has set a bold goal of ensuring that AI “improves health for all humanity,” and Karan Singhal is driving that work. A leading artificial intelligence researcher who previously worked at Google, Singhal joined OpenAI two years ago as head of Health AI and Artificial General Intelligence. His team is focused on improving the quality of ChatGPT’s health-related responses.

In a wide-ranging interview with Executive Editor Heather Landi, Singhal shared his perspective on why healthcare is a strategic priority for OpenAI and how the company is rapidly improving its health capabilities. He makes the case for AI becoming a “silent background companion” for clinicians and patients and explains how it can serve as a bridge in a fragmented healthcare system.

To learn more about the topics in this episode: 
OpenAI launches ChatGPT for Clinicians, a free AI tool for physicians, NPs and pharmacists
OpenAI acquires healthcare startup Torch to build out ChatGPT Health
OpenAI launches ChatGPT Health to connect data from health apps, medical records
AI chatbot use for health information up 16% from 2024: Rock Health survey
40M people use ChatGPT to get answers to healthcare questions, OpenAI says

For millions of people, AI chatbots have become a new front door to health information. More than 230 million people use ChatGPT each week for health and wellness questions. With healthcare now OpenAI&rsquo;s biggest and fastest-growing use case, the company is making a major push into the sector, rolling out enterprise tools for hospitals and personal health assistants for consumers.
OpenAI has set a bold goal of ensuring that AI &ldquo;improves health for all humanity,&rdquo; and Karan Singhal is driving that work. A leading artificial intelligence researcher who previously worked at Google, Singhal joined OpenAI two years ago as head of Health AI and Artificial General Intelligence. His team is focused on improving the quality of ChatGPT&rsquo;s health-related responses.
In a wide-ranging interview with Executive Editor Heather Landi, Singhal shared his perspective on why healthcare is a strategic priority for OpenAI and how the company is rapidly improving its health capabilities. He makes the case for AI becoming a &ldquo;silent background companion&rdquo; for clinicians and patients and explains how it can serve as a bridge in a fragmented healthcare system.
To learn more about the topics in this episode:&nbsp;
<ul>
<li><a href="https://www.fiercehealthcare.com/ai-and-machine-learning/openai-launches-chatgpt-clinicians-free-ai-tool-physicians-nps-and">OpenAI launches ChatGPT for Clinicians, a free AI tool for physicians, NPs and pharmacists</a></li>
<li><a href="https://www.fiercehealthcare.com/ai-and-machine-learning/openai-acquires-healthcare-startup-torch-build-out-chatgpt-health">OpenAI acquires healthcare startup Torch to build out ChatGPT Health</a></li>
<li><a href="https://www.fiercehealthcare.com/ai-and-machine-learning/openai-launches-chatgpt-health-connect-data-health-apps-medical-records">OpenAI launches ChatGPT Health to connect data from health apps, medical records</a></li>
<li><a href="https://www.fiercehealthcare.com/ai-and-machine-learning/ai-chatbot-use-health-information-16-2024-rock-health-survey">AI chatbot use for health information up 16% from 2024: Rock Health survey</a></li>
<li><a href="https://www.fiercehealthcare.com/ai-and-machine-learning/40m-people-use-chatgpt-answer-healthcare-questions-openai-says">40M people use ChatGPT to get answers to healthcare questions, OpenAI says</a></li>
</ul>

OpenAI’s health AI chief: ‘Bet on the models getting better’

Artificial intelligence is here to stay, and physicians should be learning how to use it thoughtfully. That’s the argument Shawn Martin, CEO of the American Academy of Family Physicians, makes in a conversation with Senior Writer Anastassia Gliadkovskaya.

Martin discusses the findings of a recent AAFP survey on clinician AI use, why primary care is especially ripe for tech disruption and what physicians should be doing now to understand and responsibly deploy AI.

To learn more about the topics in this episode: 
Primary care doctors say AI saves time and helps them provide better care: survey
AI playing a major role in consumers' healthcare decision-making, survey finds 
Perplexity rolls out AI-powered medical records search; Doximity survey examines how docs use AI

Artificial intelligence is here to stay, and physicians should be learning how to use it thoughtfully. That&rsquo;s the argument Shawn Martin, CEO of the American Academy of Family Physicians, makes in a conversation with Senior Writer Anastassia Gliadkovskaya.
Martin discusses the findings of a recent AAFP survey on clinician AI use, why primary care is especially ripe for tech disruption and what physicians should be doing now to understand and responsibly deploy AI.
To learn more about the topics in this episode:&nbsp;
<ul>
<li><a href="https://www.fiercehealthcare.com/ai-and-machine-learning/primary-care-doctors-say-ai-saves-time-and-helps-them-provide-better-care" aria-label="Link Primary care doctors say AI saves time and helps them provide better care: survey">Primary care doctors say AI saves time and helps them provide better care: survey</a></li>
<li><a href="https://www.fiercehealthcare.com/ai-and-machine-learning/45-us-patients-wait-see-healthcare-providers-until-theyre-sick-zs-impact" aria-label="Link AI playing a major role in consumers' healthcare decision-making, survey finds">AI playing a major role in consumers' healthcare decision-making, survey finds</a>&nbsp;</li>
<li><a href="https://www.fiercehealthcare.com/health-tech/fierce-health-tech-weekly-rundown-doximity-survey-examines-how-docs-use-ai-lumeris">Perplexity rolls out AI-powered medical records search; Doximity survey examines how docs use AI</a></li>
</ul>

A more connected approach to prenatal care

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