Pod Net Zero IrelandHarness positive consumer behaviour with Karen Short, Accenture Song and Rob McFaul, Purpose Disruptors
We are very lucky to have our first international guests on this podcast. Dialling in from the United States is Karen Land Short, Global Executive Creative Director, Accenture Song Sustainability, and dialling in from the UK is Rob McFaul, Co-Founder of Purpose Disruptors.
Both are change-makers, Karen within Accenture Song and Droga5 and Rob within the wider advertising industry. This episode is focused on Harnessing Consumer Behaviour (Action Five). We spoke about the need for change and how to create the right foundations and mindset. Rob and Karen shared some examples of their work, and work they admire, that are creating positive change. This is a thought-provoking episode that will be well worth a listen (and a relisten!).
www.purposedisruptors.org
www.accenture.com/ie-en/about/accenture-song-index
www.adnetzero.com/ireland
