Most businesses don’t have the luxury of starting out and putting sustainability in central focus

Pod Net Zero Ireland is a podcast for everyone working in marketing, media and advertising.  We chat with people in the industry, in Ireland and globally, about how they are navigating their way to net zero, covering all five of the Net Zero actions.  Each conversation is short, energised and informal; no lectures, just a shot of inspiration.  Every episode finishes with one key tip you can take away.

Listen, join in and share with your colleagues.

Pod Net Zero Ireland

 Big ambitions in big organisations with Meadhbh Quinn, Marketing Director, Bord Gais Energy.

Our last episode in the series busts a few myths such as… if you want to be sustainable or get to Net Zero, you have to spend more money

New Irish Research that moves businesses to Net Zero and saves money

In this episode we welcome three guests who are all working in B Corp businesses. They generously share their learnings of how it overlaps and amplifies that Actions of Ad Net Zero.  We have Louise O’Connor who has led the Strong Roots food business through accreditation, Claire Hyland who co-led the initiative in creative agency Thinkhouse and Daragh Anglim who has brought several businesses through as part of his work in Broadlake.  From frozen carrots to amplifying social impact, from getting the best talent joining your business to being part of a growing community of forward-looking change makers, this is an episode with surprising insights, provocative ideas and a few laughs.   

 

https://broadlake.ie/ 

https://www.thinkhousehq.com/ 

https://strongroots.com/ 

https://bcorporation.eu/country_partner/ireland/ 

Exploring BCorp with Louise O'Connor, Strong Roots, Claire Hyland, Thinkhouse and Daragh Anglim, Broadlake 

This is an episode that will be of particular interest to Strategist and Marketers trying to understand how to convey (or not to convey) a sustainability message in campaigns.  Vera Sidlova, Global Creative Thought Leadership Director with Kantar joined us in the studio to share valuable insights about how to communicate. Packed with gems about how little communications in the world is actually sustainability focused and how valuable it can be to a business - there is an estimated $600 billion on the table.  We delve into how different audiences react to sustainability focused work, how to rise above the crowd with fantastic global examples of brands that are responding creatively and effectively to the challenge.  An action-packed half an hour!
https://www.kantar.com/campaigns/sustainability-sector-index
https://www.kantar.com/Campaigns/BrandSustainability
Gambrinus video (in Czech): https://www.youtube.com/watch?app=desktop&v=0rcHfbobCR8 
 LG Electronics in Mexico https://www.youtube.com/watch?v=-lFuzMwW3rs 
Superbowl for Hellmans: https://www.vml.com/work/hellmanns-tackles-food-waste-super-bowl 
Ichnusa (Sardinia, Italy) Effie Europe case study: https://www.effie-europe.com/2025/01/20/ichnusa-italy-sardinian-soul/

Big ambitions in big organisations with Meadhbh Quinn, Marketing Director, Bord Gais Energy.

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