Pod Net Zero IrelandWhen and when not to communicate sustainability with Vera Sidlova, Global Creative Thought Leadership Director with Kantar
This is an episode that will be of particular interest to Strategist and Marketers trying to understand how to convey (or not to convey) a sustainability message in campaigns. Vera Sidlova, Global Creative Thought Leadership Director with Kantar joined us in the studio to share valuable insights about how to communicate. Packed with gems about how little communications in the world is actually sustainability focused and how valuable it can be to a business - there is an estimated $600 billion on the table. We delve into how different audiences react to sustainability focused work, how to rise above the crowd with fantastic global examples of brands that are responding creatively and effectively to the challenge. An action-packed half an hour!
https://www.kantar.com/campaigns/sustainability-sector-index
https://www.kantar.com/Campaigns/BrandSustainability
Gambrinus video (in Czech): https://www.youtube.com/watch?app=desktop&v=0rcHfbobCR8
LG Electronics in Mexico https://www.youtube.com/watch?v=-lFuzMwW3rs
Superbowl for Hellmans: https://www.vml.com/work/hellmanns-tackles-food-waste-super-bowl
Ichnusa (Sardinia, Italy) Effie Europe case study: https://www.effie-europe.com/2025/01/20/ichnusa-italy-sardinian-soul/
