Pod Net Zero IrelandDiageo’s Rachel Maher and Jamie Fulham talk operations, media and changing behaviour
Two powerhouses, Rachel Maher (Society and Sustainability Manager) and Jamie Fulham (Planning and Media Manager) from Diageo tell us about how their business is working towards Net Zero. We are focused on learning how they are doing Operations (Action One), Media (Action Three), and harnessing consumer behaviour (Action Five) to get to Net Zero.
We learn about the ‘Spirit of Progress’ Agenda which directs their big ambitions and state of the art actions as they decarbonise their business. We also hear about how they are approaching creative work and media decisions that need to consider customers in so many different countries. Sustainability is a principle and a driver of innovation in Diageo, and they are working to inspire people and other organisations on their journey too. There are several clear takeaways about the mindset shift that is needed and some steps that small businesses can take right away.
www.diageo.com
www.diageo-one.com
www.adnetzero.com/ireland
