Are numbers everything? As our whole world becomes traceable through data and automation, how often should we rely on gut instinct and emotion in advertising strategy?

In this ep we talk about the value of creativity in an increasingly measurable media landscape.

Joining us is our very own Lauren Gibb – Head of Content at Resolve.

Are numbers everything? As our whole world becomes traceable through data and automation, how often should we rely on gut instinct and emotion in advertising strategy?
In this ep we talk about the value of creativity in an increasingly measurable media landscape.
Joining us is our very own Lauren Gibb – Head of Content at Resolve.

From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever before. Join hosts Glenda Wynyard and Jack Geraghty as they take a conversational plunge into the deep waters of the communications industry.

Covering all the hottest topics from share of attention to useless inventions, there really is no stone left unturned.

This is Pending Approval, advertising from the inside out.

From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever before. Join hosts Glenda Wynyard and Jack Geraghty as they take a conversational plunge into the deep waters of the communications industry.
Covering all the hottest topics from share of attention to useless inventions, there really is no stone left unturned.
This is Pending Approval, advertising from the inside out.

Ever wondered what happens in the world of Mad Me…

Pending Approval

From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever before. Join hosts Glenda Wynyard and Jack Geraghty as they take a conversational plunge into the deep waters of the communications industry. Covering all the hottest topics from share of attention to useless inventions, there really is no stone left unturned. This is Pending Approval, advertising from the inside out.

From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever before. Join hosts Glenda Wynyard and Jack Geraghty as they take a conversational plunge into the deep waters of the communications industry. Covering all the hottest topics from share of attention to useless inventions, there really is no stone left unturned. This is Pending Approval, advertising from the inside out.

The balancing act with Lauren Gibb

Is the ad industry going overboard with creative criticism? From Jaguar to John Lewis and everything in between, it has been a year of bold ideas, polarising campaigns, and spirited debates over what makes an ad truly memorable.

In our Christmas pod for 2024, join Glenda, Jack, and returning guest, Gorgia, as they discuss the best and worst festive ads for the year.

Is the ad industry going overboard with creative criticism? From Jaguar to John Lewis and everything in between, it has been a year of bold ideas, polarising campaigns, and spirited debates over what makes an ad truly memorable.
In our Christmas pod for 2024, join Glenda, Jack, and returning guest, Gorgia, as they discuss the best and worst festive ads for the year.

 ‘Tis the season with Gorgia Brewer

Join us as we sit down with former Qantas captain, author, and record-breaking jet skier Jeremy Burfoot.

From tales of his aviation career to hilarious mile-high moments, Jeremy shares the highs and lows of flying, surviving cancer, and his passion for writing, including his latest book The Secret Life of Flying.

Join us as we sit down with former Qantas captain, author, and record-breaking jet skier Jeremy Burfoot.
From tales of his aviation career to hilarious mile-high moments, Jeremy shares the highs and lows of flying, surviving cancer, and his passion for writing, including his latest book The Secret Life of Flying.

Flying high with Jeremy Burfoot

E-commerce expert Paul Waddy offers invaluable insights on scaling businesses online.

We dive into the common mistakes businesses make when starting e-commerce ventures, the importance of long-term thinking, and the emerging trends in AI that are shaping the future of digital commerce.

Whether you're a beginner or a seasoned e-commerce professional, this week’s episode will guide you towards success in the online marketplace.

E-commerce expert Paul Waddy offers invaluable insights on scaling businesses online.
We dive into the common mistakes businesses make when starting e-commerce ventures, the importance of long-term thinking, and the emerging trends in AI that are shaping the future of digital commerce.
Whether you're a beginner or a seasoned e-commerce professional, this week’s episode will guide you towards success in the online marketplace.

The balancing act with Lauren Gibb

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