Pending Approval
Pending Approval
From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever before. Join hosts Glenda Wynyard and Jack Geraghty as they take a conversational plunge into the deep waters of the communications industry. Covering all the hottest topics from share of attention to useless inventions, there really is no stone left unturned. This is Pending Approval, advertising …Social links:
Flying high with Jeremy Burfoot
Join us as we sit down with former Qantas captain, author, and record-breaking jet skier Jeremy Burfoot. From tales of his aviation career to hilarious mile-high moments, Jeremy shares the highs and lows of flying, surviving cancer, and his passion for writing, including his latest book The Secret…
29:47
Mastering E-commerce with Paul Waddy
E-commerce expert Paul Waddy offers invaluable insights on scaling businesses online. We dive into the common mistakes businesses make when starting e-commerce ventures, the importance of long-term thinking, and the emerging trends in AI that are shaping the future of digital commerce. Whether yo…
1:07:15
Resilient Fundraising with Lisa Allan
This week we chat with Lisa Allan, Head of Fundraising at The Smith Family. We discuss the changing face of fundraising amidst a challenging economic climate and the importance of brand building for charity organisations. We also deconstruct the cycle of disadvantage and the role The Smith Family…
56:33
Get your head in the game with Ryan Cunningham
Gaming is no longer a sub-culture, it is the culture. The gaming industry of 2024 is more vibrant than ever before and connects with audiences of all walks of life. In this ep we discuss the rise of digital identities, the language of gaming and learn how best to connect with audiences in this spac…
1:01:19
Decoding Generation Alpha with Lauren Gibb
Born into a digital age, Generation Alpha is set to revolutionise how young people consume and interact with content. It's never been more important for marketers to understand how social issues and environmental consciousness shape their worldviews. Join us for the new season of Pending Approval …
44:27
Christmas Unwrapped with Gorgia Brewer
Pending Approval's hosts, Glenda Wynyard and Jack Geraghty, take a look at the latest Christmas advertising from all around the world, past and present, with special guest, Gorgia Brewer from London agency Livity.
50:40
Marketing to young people with Brett Reardon
Looking from the outside in, connecting authentically with young people through marketing can be tricky. Tackling some of the common misconceptions and stereotypes around today’s youth, we double down on Gen Z and Gen Alpha to see what makes them tick. Joining us is Brett Reardon – Head of Brand, …
51:28
Media myth-busting with Kim Portrate
Many falsely believe that Television Advertising is a rapidly dying medium, only consumed by older demographics. This week’s episode pushes for the truth over ‘truthiness’ in how the industry approaches video, highlighting the crucial role Television plays in Australian culture, and the importance…
49:55
The theatre of the mind with Denis Donati
This week’s guest says he’s always been a “radio head”, but not the Thom Yorke kind. ARN’s National Podcast and Digital Sales Director Denis Donati chats to us about the power of audio and the unbridled potential for radio, podcasts and all aural mediums to play on the “theatre of the mind”.
55:49
Beyond the billboard with Elizabeth McIntyre
Have you ever noticed that some OOH ads make you look twice while others fade into the scenery? From eye catching to eye rolling, this week we discuss the constantly evolving outdoor advertising landscape and its role in commerce, culture and the community. Joining us is Elizabeth McIntyre – CEO …
44:25