Media myth-busting with Kim Portrate

Published Oct 30, 2023, 10:34 PM

Many falsely believe that Television Advertising is a rapidly dying medium, only consumed by older demographics.

This week’s episode pushes for the truth over ‘truthiness’ in how the industry approaches video, highlighting the crucial role Television plays in Australian culture, and the importance of diversity on our screens.

Joining us is Kim Portrate – CEO of ThinkTV Australia. 

 

Pending Approval

From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever 
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