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Bibliosexual with Dave McCaughan – Part 1

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Pending Approval

From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever before. Join hosts Glenda Wynyard and Jack Geragh 
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Have you ever heard of a Bibliosexual? Listen to this week’s episode and all shall be revealed.

This week our guest takes us on his journey from librarian to ad man, discussing research, ‘retryerment’ and the evolving relationship between message and medium.

Joining us from Bangkok is the head of ‘Bibliosexual’ consultancy, David McCaughan. 

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Pending Approval

From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever 
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